Aurora World is acquiring the plush brand Mary Meyer, which specializes in baby toys and seasonal plush.
Following the acquisition, Aurora World will launch an expanded lineup of plush, including new baby designs. Mary Meyer’s plush will be distributed alongside Aurora World plush and Mary Meyers’ design team will continue to develop new plush collections.
[Mary Meyer's] dedication to quality and innovation in the various types of plush products perfectly complements our own values. Together, we look forward to continuing to delight children and families with our adorable creations.
“We are excited about the opportunities that this acquisition brings,” says Kevin Meyer, President of Mary Meyer, who will be staying at the company along with other family members. “By joining forces with Aurora World, we can further expand our reach and bring our beloved baby plush toys to even more families around the world.”
“Our combined strengths will enable us to bring Mary Meyer’s cherished plush toys to a wider audience, ensuring that more customers experience the quality and creativity that both brands are known for,” says Tony Sayles, Vice President of Sales at Aurora World.
Mary Meyer will continue to operate as an independent brand.
