Author: Deanna Atkins

The Lowdown on Doll Hunting: Doll Collecting in the Age of Social Media

This article first appeared in the July/August 2015 issue of The Toy Book. Doll collecting may be as old as the industry itself, but the newest generation of collectors is armed with video cameras, vlogs, and thousands of YouTube subscribers. They call themselves doll hunters. Doll hunting is a reinvented, pumped-up version of collecting all of the dolls from a specific doll line, or a variety of dolls from different lines and sharing the action on social media. Doll hunters are known for their vast collection of dolls, but the collecting itself is more intense when you have tons...

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Spin Master Launches Paw Patrol Tour

Spin Master Corp. will kick off a Paw Patrol Tour in Costa Mesa, Calif., on July 25. The tour will visit nine state and county fairs in the U.S. through October, with additional stops scheduled to take place at select retail locations. Each stop will feature the life-size Paw Patroller vehicle, as well as kids’ activities, family photo opportunities, new toys, and limited-edition giveaways. Spin Master’s Little Charmers, Chubby Puppies, and Sick Bricks properties will also join the tour. The current schedule for the Paw Patrol Tour includes the following fairs: • July 25 to 26: OC County Fair; Costa Mesa, Calif. • August 1 to 2: New Jersey State Fair; Branchville, N.J. • August 7 to 9: Wisconsin State Fair’ West Allis, Wis. • August 15 to 16: Illinois State Fair; Springfield, Ill. • August 22 to 23: Kentucky State Fair; Louisville, Ky. • August 29 to 30: Minnesota State Fair; St Paul, Minn. • September 12 to 13: York Fair; York, Pa. • September 19 to 20: Massachusetts State Fair; West Springfield, Mass. • October 3 to 4: State Fair of Texas;...

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Toy State Partners with WBCP for DC Super Friends

Toy State will produce a line of DC Super Friends products in partnership with Warner Bros. Consumer Products (WBCP). “It’s with great excitement that we announce our new global partnership with Warner Bros. Consumer Products,” says Andy Friess, Toy State president. “DC Comics is a legendary brand and has been redefining the superhero genre for decades. We look forward to adding Toy State product design and innovation to DC Super Friends at retail.” The product line will include R/C vehicles that feature popular DC Comics characters, and will incorporate the company’s best-in-class quality, as well as its innovative lights and sound features. Distributed under the Nikko brand, product is scheduled to hit retail shelves next year. “It’s not every day that someone gets an opportunity to say this, but we’re thrilled to welcome Batman, Superman, Wonder Woman and all of the DC Super Friends to the Toy State team,” said...

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Angry Birds to Debut in Macy’s Thanksgiving Day Parade

Rovio Entertainment has announced that an Angry Birds balloon will be part of this year’s Macy’s Thanksgiving Day Parade in New York City. A yet to be revealed character from the Angry Birds movie, set for worldwide release next May, will make its debut at this iconic event on November 26. More than 3.5 million spectators line the streets of Manhattan for the parade, and 57 million viewers tune into the live telecast. The three-year deal confirms Angry Birds’ involvement in the parade until...

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Jem and the Holograms Gets a Film Adaptation, Signs Toy Licensees

Jem and the Holograms, a live-action film from Hasbro Inc. and Universal Pictures, will open nationwide on October 23. Based on the classic 1980s series, the film follows four aspiring musicians on their paths to fame. A global licensing program, including toys, publishing, fashion, and beauty products will coincide with the film’s debut. Hasbro has signed Integrity Toys for premium collectible dolls and IDW Publishing for comics. Starring Aubrey Peeples, the film is produced by Hasbro’s Allspark Pictures banner, Blumhouse Productions, Scooter Braun Productions, and is directed by Jon M....

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Playmates Toys Named Global Toy Partner for Ben 10

Playmates Toys will serve as the global master toy partner for the Ben 10 franchise to premiere on Cartoon Network in international territories next year, and in North America in 2017. Based on the new animated series, Playmates Toys will create a full range collectibles, figures, play sets, role-play items, and more to launch at retail in fall 2017. The re-imagined Ben 10 series will center upon Ben Tennyson, an energetic, fun loving, 10-year-old who can transform into 10 different alien...

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Wicked Cool Toys to Produce Kid-Friendly Masterchef Junior Cooking Line

Wicked Cool Toys has signed a licensing agreement with Endemol Shine North America, the producers behind Fox’s Masterchef Junior, to create a line of kid-friendly cooking products inspired by the show. Designed to empower kids of all cooking levels, the toys will improve kids’ culinary skills while encouraging them to have fun in the kitchen. The line will launch exclusively at participating Wal-Mart stores in...

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Disney Consumer Products Launches Inside Out Product Line

Disney Consumer Products (DCP) has launched a product line inspired by Disney∙Pixar’s original comedy Inside Out. In addition to Disney Publishing Worldwide (DPW) and Disney Store, licensees including, Tomy, Freeze, Mighty Fine, KidDesigns, Ugg Australia, Jay Franco, Random House, and Chronicle Books have all signed on to develop a wide product assortment that includes figures, plush, playlets, apparel and accessories, home décor, novelties, tech, books, and more. The Inside Out collection brings the emotions starring in the film, Joy, Sadness, Disgust, Anger, and Fear, to life through a variety of products available now at mass and specialty retailers nationwide, Disney Store locations, and also offers a Personalized Shop that allows fans to personalize a variety of items, including tech accessories, school supplies, apparel, party invitations, and more with their favorite characters from the movie. Highlights from the product line include: Figures, Plush, and Playsets  Inside Out Character Figures by TOMY: Each light-up figure inspired by the five emotions comes with its own “Memory Sphere” that holds Riley’s memories. Inside Out Deluxe Talking Dolls by Disney Store: Press each doll’s hand to see its face light up and hear unique phrases. Plus kids can create their own “memory ball” that opens up to enable kids to insert their own moments. Inside Out Headquarters Playset by TOMY: Kids can recreate how Riley’s emotions help or work to guide her by storing “Memory Spheres” in her long term memory and using the mini console...

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