Author: Varuni Sinha

Build-A-Bear Workshop Launches Ghostbusters and Star Trek Bears

Build-A-Bear Workshop has unveiled a pair of Star Trek 50th Anniversary Bears and a Ghostbusters line. Fans in the U.S., Canada, and the UK can order the bears on the Build-A-Bear website. The Ghostbusters line includes a 7-inch mini pre-stuffed Slimer covered in bright green fur and the 17-inch bustin’ white bear, with the iconic Ghostbusters logo on its paw, and several accessories. The line also includes a 19-inch Stay Puft Marshmallow Man, which can be equipped with a theme song and with a marshmallow scent.    The Star Trek 50th Anniversary line includes a Spock Bear with Spock’s ears and the Vulcan greeting. One paw says “Live long and prosper,” and the other has a Star Trek 50th Anniversary logo. The Star Trek 50th Anniversary Bear is a limited-edition black bear that has the gold Star Trek insignia on its chest, with the Star Trek logo on one paw and the 50th anniversary logo on the other...

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Mojang Announces Minecraft Movie Release Date

A film based on video game Minecraft is set to release on May 24, 2019. The film will be released in 3-D and IMAX. The news comes from the blog of developer Mojang. Minecraft, a sandbox video game created by Swedish programmer Markus “Notch” Persson, was developed and published by Mojang. The game includes activities such as exploration, resource gathering, crafting, and combat, in which players build constructions out of textured cubes in a 3-D...

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Disney is the Most Desirable Toy Brand in China

The NPD Group’s Asia Pacific team released its China Toy Usage and Attitude Study, which reports China as the most desirable toy brand in China. The study also states that most toy buyers in China own Disney products, the top three retailers in the Chinese toy market are e-commerce retailers, and most Chinese parents buy toys on Chinese New Year, Children’s Day, and on kids’ birthdays. The study offers data and insight into the Chinese toy industry, helping manufacturers and retailers develop strategies for...

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The Angry Birds Movie Enters Comprehensive Licensing Program

The comprehensive licensing program has been announced The Angry Birds Movie, based on the mobile game that has been downloaded more than 3 billion times since 2009. Toy licensees include The Lego Group with a line of six construction sets; Spin Master with a line of action figures, vehicles, and play sets; Hasbro for games; Amscan for party goods; and Commonwealth Toy & Novelty for plush in the U.S. The book-publishing program for The Angry Birds Movie launched with HarperCollins in the U.S. and Centum Books in Great Britain, Australia, and New Zealand, and parts of the U.S. IDW is publishing comics for films in English worldwide, with National Geographic on board. The animated 3D comedy will open in theaters on May...

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Alex Brands Introduces More Than 350 New Products at NYTF 2016

Alex Brands launched more than 350 products in spa, crafts and Do-It-Yourself (DIY), outdoor/active, STEM, infant/preschool categories at the North American International Toy Fair. Spa, crafts, and DIY categories include Layer & Wear Watercolor Tattoos, the Sweet Scent Sprinkle Nails kit, and My Lites Custom Streaks to add fashion products for tweens. The outdoor/active category includes the Poof Tunnel Ball, Fling Flyer, the Ultra-Tek Cyclonic, and Stingray that add creativity to physical play. The STEM category includes the Scientific Explorer Young Architect City Planner and CitiBlocs allowing kids to become urban planning skills. The infant and preschool categories include the Rouge Kaloo collection featuring a family animals, the new Janod collection, and a 300-piece puzzle the Giant World Map. Alex Brands also expanded its licensed product offering with fresh new activities for Nickelodeon’s animated series Shimmer and Shine and Blaze and the Monster Machines. Alex Brands has also partnered with Universal Studios for the July 2016 animated movie release The Secret Life of...

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VTech Expands its Electronic Learning Products Line

VTech revealed its new lineup of electronic learning products for kids, including an expandable learning desk with interactive activity cards; new themes for the Go! Go! Smart lines; an expansion of Baby Amaze; VTech’s baby doll line; and more than 40 new baby, infant and preschool products. The Touch & Learn Activity Desk Deluxe is an expandable, three-in-one learning desk with interactive activity cards.  The new deluxe version features an interactive desktop, an LED display, and engaging content including letters, numbers, and music. The Go! Go! Smart Line is expanding its Friends, Wheels and Animals lines featuring more than 100 different play sets, accessories, vehicles, animals, and figures. Baby Amaze combines classic role-play, technology, and developmental learning to create the Learn to Talk & Read Baby Doll that stimulates reading skills and the interactive Peek & Learn Doll to teach cause-and-effect concepts. VTech is expanding its core baby, infant and preschool lines to introduce more than 40 new products designed for each child’s unique age and stage. Some of the products include On-the-Moove Activity Bar, Care for Me Learning Carrier, and Mix & Move...

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KD Group Features Kurio Watch, a Smartwatch for Kids at NYFT

KD Group will showcase the Kurio Watch, a Bluetooth smartwatch for kids ages 6 to 12 at the North American International Toy Fair in New York City. The watch is sized to fit kids’ wrists comfortably, has a sleek design, an adjustable silicone band, and features a responsive touch screen with high resolution. The watch is set to launch at major retailers across the U.S. and online in the fall. The Kurio Watch has a customizable interface that allows kids to choose from licensed characters including Transformers, My Little Pony, Littlest Pet Shop, and Pokemon. It also has 128 MB internal memory (expandable by microSD card), a high-quality camera and video recorder, music player, built-in speaker and microphone, accelerometer, plus 20 fun mini-games and apps. Bluetooth technology allows kids to connect safely with other Kurio watches and tablets, as well as family member’s Android devices, to message each other, share photos and vidoes, and play multiplayer...

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The Bridge Direct Promotes Senior Executive Stephen Chernin to Company President

The Bridge Direct promoted senior executive Stephen Chernin to company president effective immediately. In his new role, Chernin will continue to manage all aspects of The Bridge Direct’s business, including Basic Fun and Good Stuff divisions. All sales, marketing, and licensing teams will report directly to Chernin. Previously, Chernin was the executive vice president of Basic Fun and Good Stuff divisions for 15 years. Chernin was instrumental in forging licensing partnerships and spearheads global sales efforts in Hong...

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New Collectible Toys Stack Up

Whether it‘s seashells at the beach, multi-colored rocks, or big colorful feathers, kids love to collect odds and ends. For more than a decade, toy companies have cashed in on this quirky habit by introducing toy lines with small price points and big collectibility. In 2016, collectible toys are projected to get smaller in size, but larger in variety and number. With many new offerings already lined up, kids will have a lot more to choose from. What’s New in 2016? Moose Toys, a strong contender in the collectibles category for eight years, is getting ready to make a...

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Harris-Sachs LLC Brokers Puppy In My Pocket Licensing Deal

Jim Sachs, partner of Harris-Sachs LLC, has announced a partnership between Pamson Pacific Enterprises Corp. Ltd. and Puppy In My Pocket. Pamson Pacific’s grant of rights includes a spring/summer line of toys, including bubble toys, chalk toys, and jump ropes among other seasonal items for kids. Pamson is scheduled to introduce the line at the Hong Kong Toys and Games Fair and the New York Toy Fair in...

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