'Baldi's Basics' Enters the Toy Department with Collectibles from PhatMojo

Fueled by the success of YouTube playthrough videos that have racked up millions of views, the viral indie horror game Baldi’s Basics is coming to toy aisles as a new line of toys and collectibles, from PhatMojo.

The “edutainment” spoof launched last year, gaining steam through viral videos and memes. Now, thanks to a successful Kickstarter campaign, a full version of Baldi’s Basics in Education and Learning is on the way, from Basically Games. Timed with the back-to-school season and the debut of the new game demo, the first product launch includes action figures, plush, and collectibles.

A Baldi’s Basics action figure on the pegs at a Walmart store in Illinois.

“I’m really excited about these new products! It’s awesome, and a little surreal, to have figures of these ridiculous characters I made sitting on my desk. I’m really happy with how they all came out and I’m glad that fans are excited too!” says Baldi creator, Micah McGonigal.

In Baldi’s Basics, players attempt to escape a school while being chased by Baldi, who challenges the players with questions. A wrong answer provokes Baldi’s wrath.

https://www.kickstarter.com/projects/193364415/baldis-basics-in-education-and-learning-full-game/description

PhatMojo will show the full range of toys and collectibles during its fall preview next month.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

‘Baldi’s Basics’ Enters the Toy Department with Collectibles from PhatMojo

About the author

James Zahn