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Barneys New York, the luxury specialty retailer, and The Walt Disney Company, the world’s leading entertainment company, launched Electric Holiday at the Barneys New York Madison Avenue flagship store. A multi-platform initiative infused with fashion and fantasy, Electric Holiday merges the creativity and magic of Disney with the wit and surprise of the legendary Barneys New York annual holiday project to create a celebration of festive modern electric lights, music, and fashion.
As part of the Electric Holiday program, 25 percent of sales from the limited-edition Electric Holiday product collection sold at select Barneys stores and Barneys.com will be donated to the American Red Cross. This is in addition to the $2 million dollars The Walt Disney Company has already pledged to support relief efforts, including $1 million to the Red Cross for immediate relief and an additional $1 million to support rebuilding efforts in Hurricane Sandy affected communities.Â
