U.S. Neft fans ages 13 years old and up can showcase what the Nerf brand means to them by writing, directing, editing, and acting in their very own Nerf brand videos, featuring any or all Nerf products.

Hasbro, Inc’s 2010 “Battle of the Ads” contest, where the Nerf brand challenged its fans to show off their creativity, teamwork, and skill in their very own Nerf commercials, has returned this year. The contest, which will run until August 22, coincides with the launch of the new N-Strike Elite blaster line.

The grand prize winner will take home $10,000. Videos may be submitted to www.NerfBattleOfTheAds.com and four finalists will be chosen later this year, with the online Nerf Nation voting on their favorite.