Little Tikes is spilling the beans on its latest licensed collaboration. Just in time for spring, the company revealed the newest Bluey-inspired toys, including four outdoor and water playsets based on kid-favorite episodes.
This darling car even includes a can of Bluey’s baked beans! | Source: Little Tikes
Inspired by the episode “Grannies,” the Bluey Grannies Car Coupe transforms Little Tikes’ classic ride-on into a pastel racer every pup will enjoy. Kids ages 1 and older can honk the horn to hear several memorable quotes from the series like, “I slipped on my beans!” and “Lovely day for a drive, wouldn’t you say, Rita?” Complete with a pair of Grannie glasses and a pretend can of Bluey’s favorite baked beans, kids will be ready for the fast lane.
Stay cool while you’re camping with this splash pad. | Source: Little Tikes
In the Bluey Bushland Adventures Splash Pad, kids can use scoopers and mini-figures of Bluey’s family to explore the great outdoors. Every corner of the campground has interactive fun to discover, from a log flume for characters to ride to the mesmerizing spinning gears of Maynard’s Cabin. When the sun sets, the playset folds and stores for another day.
Spend a day at the beach with Bluey. | Source: Little Tikes
This sandbox brings the Aussie beach to kids’ backyards. The Bluey Beach Day Sandbox can hold up to 100 pounds of sand with a durable plastic cover to protect it between playtime. The set includes various accessories inspired by the Bluey episode “The Beach!” such as a rake, shovel, seagull footprint roller, a Bluey sandcastle mold, and a crocodile mold.
Remove the legs of this table to have more water fun on the ground! | Source: Little Tikes
Spend a day splashing with Bluey with the Bluey Beach Water Table! The 2-in-1 sensory table has exciting water features like a tipping bucket, spinning gears, and two cascading pools. Kids can float down the lazy river with buoyant Bluey characters or use sand tools to let their imaginations go wild! The triangle-shaped inner cavity can hold water and sand, or even store toys until next time.
These playsets are available online through Amazon and in stores at Walmart and Target.
This past October, Hasbro held its second annual Hasbro Women Innovators of Play Challenge to find the next woman-led innovation in the toy industry. More than 100 submissions worldwide were reviewed and judged on factors like mass marketability, manufacturability, fun factor, and design. Three winners have been chosen from these submissions: Amelie Le-Roche from California, Elise Hardman from Sydney, Australia, and Natalie Podd from London, U.K.
All three winners will have the opportunity to visit Hasbro’s headquarters later this month to learn and find inspiration from the Hasbro team.
The winners of the 2024 Women Innovators of Play design challenge. Source: Hasbro
For more information on last year’s Hasbro Women Innovators of Play Challenge, visit the program’s website.
The Toy Association elected four new members and four term renewals to the Board of Directors at its annual general meeting last week. Held during the 119th Toy Fair, the meeting was open to all Toy Association members and Toy Fair attendees.
The new Board of Directors members include Erica Buxton, CEO of Razor USA; Jason Larian, President of MGA Studios; Mark McColgan, Senior Vice President and General Manager of USA Commercial at Mattel; and Melvin Wells, CEO of Sunny Days Entertainment.
“I am deeply committed to the toy industry’s broader mission of inspiring play and fostering creativity,” said Wells. “I believe in the importance of collaboration and advocacy to address industry challenges, including shifting consumer behavior, supply chain complexities, and sustainability initiatives.”
Four members were elected to serve additional two-year terms: Zabina Kaur Bhasin, M.D., CEO and Founder of In KidZ; Jared Carr, Senior Vice President and U.S. General Manager of LEGO; and Jeremy Padawer, Chief Brand Officer at Jazwares, were elected to serve second terms. Ashley Mady, President of Zigazoo Kids, was elected to a third term. Association board members are elected for two-year terms and may be nominated for re-election twice before being required to depart the board.
The meeting opened with Sharon Price John, Chairperson of the Toy Association Board of Directors and President and CEO of Build-A-Bear Workshop.
“Throughout 2024, The Toy Association achieved significant milestones, advancing its mission to be in service of its members and the industry. From expanding opportunities for members by bringing People of Play into its network to successfully launching the first-ever Los Angeles Fall Preview marketplace in conjunction with securing the new Toy Building in El Segundo, opening this August with Fall Market Weeks taking place in September, The Toy Association continues to evolve to better serve the industry,” she said. “And Toy Fair New York continues to maintain its iconic status as the largest toy trade show in the Western Hemisphere, with tens of thousands of global buyers, sellers, trade guests, and media currently in New York City to do business, forge partnerships, and engage in opportunities to network and learn from leading thinkers in the toy, play, and children’s entertainment space.”
President and CEO Greg Ahearn provided a brief overview of the three-year action plan for The Toy Association. The plan will meet the needs of its members and fund playroom projects at 23 hospitals nationwide in 2025; last year, The Toy Association created the Tariff Task Force and Steering Committee to advocate at every level for toy exclusions from blanket tariffs, launched an Ethical Supply Chain Program to support members’ compliance needs. Through its philanthropic arm, The Toy Foundation, it delivered $35.5 million worth of toys to 3 million children while providing immediate disaster relief for families affected by hurricanes Helene and Milton and the LA wildfires.
“From the largest household names to entrepreneurial startups and independent inventors, every company plays a vital role in driving innovation, growth, and success in the toy and play industry,” Ahearn said. “The Toy Association is committed to ensuring that all members — regardless of size or focus — have the resources, connections, and advocacy they need to thrive.”
For more information about The Toy Association, visit toyassociation.org.
The toy industry is gearing up for an exciting year, with innovative products set to hit shelves in 2025. From cutting-edge collectibles and interactive playsets to nostalgic throwbacks and STEM-focused creations, there’s something for every kind of toy enthusiast. This year’s lineup features beloved characters, fresh takes on classic play patterns, and boundary-pushing technology that enhances storytelling and engagement. Whether kids are building, unboxing, or immersing themselves in imaginative worlds, these upcoming toys promise fun, creativity, and a touch of magic. Check out some of the hottest new toys coming in 2025!
Meet the eight limited-edition L.O.L. Tots inspired by the most iconic Hello Kitty and Friends characters, including Hello Kitty, Cinnamoroll, Pochacco, Keroppi, My Melody, Pompompurin, Kuromi, and Tuxedosam.
Inspired by beauty brands, this elevated, collectible slime features a layered unboxing experience, unique textures, a hidden surprise figure, and delicious scents. Kids can choose from four textures: gloss, clear, butter, and cloud.
Designed with a farmhouse aesthetic, this outdoor set includes a swing, a full kitchen, a window box, a slide, and a rock climbing wall. It is also available in pink.
With this 311-piece construction set, you can build and re-create your favorite battle poses. Inspired by the anime and manga Chainsaw Man, this 12-inch figure features 19 points of articulation, opening jaws, and authentic details.
Get ready for adventures in the big city by connecting towns, rides, and more to create your very own Bitty City. Funko fans can collect building packs to customize their cities with scenery, road, and land pieces.
This Disney-inspired Puppetronic boasts more than 100 action and sound combinations for lifelike interactions. Angel includes blinking and squinting eyes, a moving mouth, and responds to touch.
Kids can collect all five Mighty Morphin Power Ranger Dinozords and combine them to build the Battle-Ready Megazord in two modes: Tank Mode and Fighting Mode. Once combined, kids can also build the Mega Power Sword.
This playset includes six Star Wars figures: large Boba Fett, large (1.5-inches) Jabba the Hutt, medium (1-inch) C-3PO, tiny (0.5-inches) Gartogg, tiny Luke Skywalker, and a surprise character. The set also comes with one large accessory piece, Jabba the Hutt's throne, and a collector's window box, for enhanced playtime. Referencing the legendary Star Wars: Return…
The viral hit Sticki Rolls brand expands with these wearable, shareable sticker bracelets inspired by popular YouTube content creators Anna and Erin. This set includes 160 stickers for kids to pull, tear, and share.
Kids can draw and trace on animation boards to bring their drawings to life. It includes a base, two boards, six color pens, eight LED lights, and more.
Wander deep into the forest to find whimsical wonders and charming one-of-a-kind, adorable hybrid animal plush friends with unique personalities like Hunny the Bear-Bee (pictured).
Wave one of Nacelle’s new line of 1:12-scale Star Trek action figures includes fan favorites and deep cuts that span the entirety of the franchise’s illustrious history. Captain Sulu (pictured), Captain Jellico, Weyoun, and Tuvix headline the first wave of these highly anticipated figures.
Luna nurtures little ones while fostering independence with engaging content. Projection, read-along text, graphics, and music provide a multi-sensory story environment.
These travel-friendly Plus-Plus activity pads feature transportation, sealife, space, and fairytale themes, each with six builds and pieces that pack neatly into the included pouch.
The beloved hamsters NumNums, Chunk, Pipsqueak, Jilly, Scoodles, and Mr. Squiggles are back — each with their own unique personality. They make more than 40 sounds as they move around. The collection features a convertible, a firetruck, a Ferris wheel, and more (sold separately).
This set of 13 lightweight, crumble-free, sweet-smelling clays comes with double-sided sculpting tools, reusable molds, wiggly eyes, and an inspiration booklet.
In this easy-to-learn game, with special illustrations from The World of Eric Carle, 2-4 players can flip the cards to find matching baked goods, ringing the included bell once a match is found.
Kids can combine crystal-like pieces to create sparkling masterpieces, including lotuses, bonsais, and succulents. The Jewel Succulents from the Sparkling Prism Collection (pictured) comes with more than 175 pieces.
Players can create Shashibo structures faster with fewer cubes. Shashibo Squared is three designs in one puzzle cube, powered by 72 rare earth magnets for more than 210 possibilities.
The Littlest Pet Shop collection expands with Series 4 — a new wave of 18 new fun, fashionable pets to collect, including a golden panda. Each blind box has a new pet and accessory. Each PDQ display shipper contains one of each pet with no repeats.
Straight from the 1980s, the WereBears are back. The relaunched British line includes detailed medium plush, small plush, and a highly collectible chase character, each with a transformation feature involving heads and claws.
Timed to the U.S. release of Squid Games Season 2 on Netflix, this collection features eight characters to collect and display, each in a “Piggy Bank Capsule,” modeled after the iconic piggy bank suspended in the players’ barracks.
Bring your designer dreams to life! This kit lets you create high fashion pieces from a fun collection of fabrics, trims and tools — no sewing required!
Fans can re-create the 1990s “Revenge of the Sinister Six” storyline with 2-inch figures of Vulture, Electro, Doctor Octopus, battle-damaged Spider-Man, and Solo.
This year, families can showcase the magic of Christmas under their trees with this train featuring an engine, tender, three passenger cars, track, and accessories, all inspired by The Polar Express.
This 90-piece set includes patent-pending Rails, microMAGS, and new pieces like gates and fences, which kids can use to build racetracks, ramps, and more.
Through smart technology that activates in two ways, families can amp up their soccer training and improve ball control, striking technique, and overall game. The balls launch up to 12 feet.
These dolls provide warmth and cuddles to kids who love imaginative play. Each doll dresses in a trendy outfit and has a pacifier and matching headband.
Crafters use the maker's rotating carousel to select their desired colors and thread them by clicking the button. This 2047-piece set makes more than 20 bracelets, includes 16 Heishi bead colors, is perfect for storage, and has refillable features.
Tweens can load their bands on the posts and press the tab to craft Rainbow Loom bracelets two times faster than ever before. This comes with 1,500 bands and two Autolooms.
When kids press the button on this heart-shaped purse, a pet pops out to greet them. The purse opens to reveal a play area for the pet, and the purse strap doubles as a pet leash.
Featuring Mickey and Minnie Mouse, Donald Duck, Goofy, and Pluto, this magnetic tile set promotes learning and hands-on play as kids explore shapes and build structures.
This European-style vintage-inspired scooter has a 20-mode, multicolor LED display and a vivid translucent light show alongside parental speed control.
The 12 squishy Chatmallows include 48 illustrated story starter icons to stoke self-confidence, thinking, and speaking skills in this storytelling game.
Celebrate 30 years of Toy Story with this deck of playing cards. The back of each card looks like Andy’s quilt, with popular characters on the other side.
In this cooperative board game inspired by the graphic novel by Rich Moyer, kids can save the world and Mud Canyon using a deck-crafting system with transparent cards. For 1-4 players.
A version of this feature was originally published in the 2025 edition of The BIG Toy Book. Click here to read the full issue! Want to receive The Toy Book in print? Click here for subscription options!
Under this licensing agreement, McFarlane Toys will recreate Teenage Mutant Ninja Turtles characters Leonardo, Donatello, Michelangelo, and Raphael as colorful, fully articulated action figures. Though they only stand 5 inches tall, these heroes pack a powerful punch of personality! The figures’ level of detail will shell-shock longtime fans, designed to recapture the crime-fighting chaos of the beloved comic series for a new generation of mutants.
For an extra dose of “Cowabunga” spirit, the set will also include an exclusive reprint of a classic Teenage Mutant Ninja Turtles comic book from IDW Publishing.
We’re excited to partner with McFarlane Toys on a new line of collectible figures for Teenage Mutant Ninja Turtles. These figures are crafted with exceptional detail, capturing the dynamic personalities of TMNT, and we can’t wait for fans to get a hold them.”
— Lourdes Arocho, SVP of Consumer Products & Experiences, Paramount
“As a lifelong comic fanatic and professional, this partnership is something that is near and dear to my heart,” said Todd McFarlane, Founder and CEO of McFarlane Toys. “I was there many decades ago when the very first issue of the TMNT comic came out for sale and have watched from a distance as this franchise has blown up into a full-scale phenomenon worldwide. To be able to join forces with the good folks at Paramount Consumer Products and bring some of the exciting figures from those original comics will set comic fandom on their heels. This is going to be fun for all of us!”
The collection is slated to launch this fall both in stores and online. For more information about the upcoming collaboration, visit McFarlane Toys’ website.
Licensing Works! will represent Alphablocks’ brands for licensing, promotional opportunities, and additional merchandise opportunities in North America while supporting Alphablocks’ master toy partner, Hand2Mind, under Learning Resources.
The Blocks Universe is a hit in the U.K. and includes four engaging animated series: Alphablocks, Numberblocks, Colorblocks, and Wonderblocks, all together creating the Blocks Universe. These shows playfully teach children essential skills, including reading and phonics, math, color recognition and combinations, and problem-solving.
Numberblocks is one of the Blocks Universe series’most successful shows – it is already broadcast in more than 100 countries on platforms such as Kabillion, Netflix, Kidoodle TV, Hopster, Noggin, and, coming soon, Prime Video. The brand reaches more than 2 million YouTube views daily in North America, with more than 14 million hours of watch time monthly. Alphablocks similarly succeeds on a high level, reaching nearly 10 billion views. Furthermore, Hand2Mind plans to expand its retail presence by mid-2025 to more than 2,800 major stores.
“Alphablocks is a mission-driven company and, with four highly successful worlds now in our growing universe, our global mission is to make the greatest difference we can to as many young learners as possible,” says Blocks creator Joe Elliot. “North America is huge for us, and working with the talented minds at Licensing Works! will help us turbocharge the breadth, depth, and reach of our offering. We love partnering with switched-on licensees to create meaningful products that help children fall in love with learning, and this is the perfect next step for the Blocks.”
As today’s consumers continue to grow and change, so does Barbie. Tomorrow, the beloved doll will be able to reflect its evolving audience like never before.
Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: You Create Doll Kit includes a wide array of mix-and-match heads, wigs, body types, clothing, and other accessories to create the perfect doll for every kid. The kits will launch on Mattel Creations’ website on Mar. 6.
Kids can put their own spin on a Barbie doll! | Source: Mattel
With the sets, kids can endlessly explore their imaginations to create captivating new styles. The dolls are even compatible with the Barbie Basics 15th Anniversary Doll No. 3 for even more swapping fun.
Mattel also unveiled its Spring 2025 surprise toy line. Inspired by the success of blind-box trends, the Barbie Party: Unboxed dolls feature 10 unique surprises for kids to discover within colorful, birthday-gift-themed packaging.
The Barbie Party: Unboxed dolls have 10 surprises to discover inside! | Source: Mattel / The Toy Book
Mattel is adding eight new dolls to its Barbie Deluxe Style line. | Source: Mattel / The Toy Book
Fans can collect a special Deluxe Style chase variant at Target this spring. | Source: Mattel
Later this fall, Barbie Deluxe Style Dolls are getting a makeover! Eight glamorous new dolls will join the collector-favorite line, each sporting an elegant, glitzy look. Mattel will also introduce rare chase variants to the collection, the first of which retailing exclusively at Target this spring. These limited-edition dolls will have a unique character and look for long-time Barbie lovers to collect.
The Barbie Basics: You Create Doll Kits will be available Mar. 6 on Mattel Creations’ website. The remaining Barbie products will be released throughout the coming year.
Emerging markets, such as those in Southeast Asia, Africa, and parts of Latin America, are becoming central to the consumer goods industry. Countries like Vietnam, Indonesia, Ethiopia, and Guatemala are gaining prominence due to their cost-effective labor, government incentives for foreign investment, and manufacturing capabilities. Additionally, these regions are home to a growing pool of skilled workers and suppliers capable of meeting international business standards.
A solid supplier relationship is key to successful sourcing. Trust and collaboration with suppliers lead to better communication, improved product quality, and timely delivery — all essential in today’s fast-paced consumer goods market.
Carmel Giblin, President & CEO, Ethical Supply Chain Program
However, operating in these markets can challenge businesses seeking to diversify their operations. Regulatory complexities, cultural differences, and oversight challenges can ensue for those impacted by distance and a lack of local expertise. Businesses must, therefore, prioritize building trust and transparency with suppliers to ensure stability and compliance with standards.
A solid supplier relationship is key to successful sourcing. Trust and collaboration with suppliers lead to better communication, improved product quality, and timely delivery — all essential in today’s fast-paced consumer goods market. Additionally, long-term partnerships encourage suppliers to invest in capacity building and innovation, which benefits all parties.
Building these relationships requires regular engagement and clear expectation setting. Companies must invest in supplier training, share performance metrics, and establish joint accountability for meeting goals. Working with a third-party organization, such as the Ethical Supply Chain Program (ESCP), is both a time-saving and cost-efficient way for businesses to source new suppliers who have benefitted from capacity-building support, are committed to transparency and data sharing, and meet the standards required by global buyers.
Third-party organizations can help navigate the complexities of sourcing in emerging markets, which can be daunting for businesses without a dedicated team or technological infrastructure.
3 IMPORTANT STEPS:
Businesses seeking to spread risk or gain competitive advantage should follow these three steps to maximize the available opportunities:
Identify emerging market(s) that meet your business needs; evaluate production costs, shipping costs, import tariffs, labor availability and capability, and legal obligations.
Work with a third-party organization to identify trusted suppliers in these markets. Several third-party organizations, such as ESCP, offer supplier audits and certification, oversight assessments, and tools to help businesses with decision-making.
Implement a risk monitoring system to ensure long-term success. Consider market volatility, geopolitical instability, environmental issues, and ethical violations.
To learn more about sourcing opportunities globally, contact membership@ethicalsupplychain.org to book a call with our team. Discover the latest in news, webinars, and thought leadership at ethicalsupplychain.org.
A version of this feature was originally published in the 2025 edition of The BIG Toy Book. Click here to read the full issue! Want to receive The Toy Book in print? Click here for subscription options!
by Ted Mininni, President & Creative Director, Design Force Inc.
As an expert in package design for the toy and entertainment industries, I have an opportunity to observe on an ongoing basis how the role of packaging is transforming. Today’s toy packaging is a strategic asset that enhances the brand experience at retail by engaging consumers emotionally. Heading into 2025, the industry is embracing innovation to meet evolving consumer expectations and address the needs of popular products in various categories. By focusing on emerging trends in structural and graphic design, brand owners and marketers can leverage their brands’ packaging to capture consumer attention and drive brand loyalty.
Let’s examine the innovation and emerging trends shaping the look of today’s toy packaging and determine where things are heading this year.
SUSTAINABILITY STILL TAKES CENTER STAGE
Consumers’ eco-consciousness pushes toy brands to adopt innovative, sustainable packaging solutions. Sustainability isn’t just an industry buzzword; it has become a core principle for all of us involved in toy brand packaging design. This shift has led to innovations in external packaging materials, including those we don’t see until we purchase the product.
For example, The LEGO Group is transitioning from single-use plastic to a paper-based substrate for its pre-packed bags, which come numbered according to the step-by-step assembly instructions. The company’s website says that an unintended benefit of using paper is that it’s more fun to unwrap and that kids enjoy the added suspense of opening the bags during the building process. Following The LEGO Group’s lead, look for more toy brands to move away from traditional packaging materials in favor of recycled cardboard, paper-based alternatives, and biodegradable substrates.
Sustainability is no longer just about using recyclable materials — it’s also about rethinking the structure and design of toy packaging entirely. Packaging that remains a part of the toy rather than needing to be discarded is increasingly common. Fisher-Price’s MEGA Bloks Big and Deluxe Building Bags’ packaging is essentially beautifully designed, soft window boxes that double as zippable storage containers, making clean-up and portability easy. Expect more structural innovations that integrate packaging into the product and play pattern.
Source: Moose Toys
INTERACTIVE PACKAGING AND ELEVATED UNBOXING EXPERIENCES
Most of us think of interactive packaging as including QR codes or utilizing AR features. Although these interactive features are becoming more prevalent and do a great job of bridging the gap between the actual physical toy and digital engagement, creating a multi-dimensional experience for users, I’m actually more excited to see an increase in structural innovations that elevate the unboxing experience by adding layers of storytelling.
Mattel’s Monster High Skulltimate Secrets Monster Mysteries fashion dolls feature an unboxing experience that requires a key to “unlock” the plastic inner packaging structure to “release” the doll. Along the way, new accessories are revealed from different chambers. The final step elevates the doll above the structure, which ultimately becomes her display stand.
Source: Mattel
ZURU has also taken interactive packaging and the blind box unboxing experience to another level with the Smashers Dino Island Gold Treasure Hunt. The toy is a gold plastic skull with a mini dinosaur popping out at the top. The skull’s interactive eyeball changes colors and says different phrases when pressed. The outer packaging is a shrink-wrapped label that tells kids all about what the skull contains. Once the shrink wrap is removed, kids break the seals under the base, then “smash” the sides of the skull to break it open and spill all the goodies and surprises. That’s when the fun begins. Kids follow the treasure map to unbag sand, slime, and tons of other treasure, including a shark and a dinosaur, to build and battle.
Toy brands are clearly prioritizing the unboxing experience in consumer engagement, so I expect to see more interactive structures in various materials that take consumers on a journey full of unexpected surprises as they discover what’s inside.
Source: ZURU, Mattel, Spin Master
ENHANCING STORYTELLING WITH STRUCTURAL “ENVIRONMENTS”
As toy package designers, we’re continually evolving our strategies to engage consumers at retail amid the visual chaos of the toy department. We all know the power of storytelling to connect emotionally with consumers and generate a desire to motivate their purchase decisions. An emerging storytelling trend is treating package structure as an immersive, illustrated environment for the product within.
Moose Toys’ Little Live Pets Cozy Dozys Jungle Series Java the Tiger packaging creates a jungle-themed cradle for the interactive baby tiger. Java looks right at home, swaddled in her bold yellow cradle, lined with lush foliage with a built-in handle. Spin Master’s PAW Patrol Rubble & Crew Mix’s Mixing Truck packaging puts consumers on the construction site. The open platform box structure is shaped and illustrated to look like the scoop of a front loader. The bold orange and black palette trims the entire structure, framing an illustrated scene of dirt hills, a crane, and orange construction cones to tell an exciting construction adventure story in visual form.
LOOKING AHEAD
Packaging innovation will remain central to consumer engagement as the toy industry charges ahead. By focusing on sustainability, interactivity, the evolving unboxing experience, and powerful storytelling, toy brands can create packaging that captures attention and aligns with today’s consumer sensibilities.
A version of this feature was originally published in the 2025 edition of The BIG Toy Book. Click here to read the full issue! Want to receive The Toy Book in print? Click here for subscription options!
The video game publisher Acclaim, which published a slew of iconic games in the 1980s and 1990s, is being revived by a team of industry veterans.
The team bringing back Acclaim includes Russell Binder at Striker Entertainment, Mark Caplan at Ridge Partners, and Jeff Jarrett at Global Force Entertainment.
“For more than three decades, I’ve had the privilege to have been a part of both the wrestling and gaming universes, and I’m thrilled to now be a partner in the revival of Acclaim, an iconic publisher known for releasing some of the most legendary games of the ʼ80s and ʼ90s,” Jarrett says. “From my early involvement with the publisher’s hit 16-bit WWF titles to my experience helping shape the TNA Wrestling series, which spawned the first video game wrestler to become a full-time roster member in the Squared Circle, I’ve seen firsthand the type of impact great games can have on players and fans. Resurrecting Acclaim is an opportunity to impart the same degree of passion and love to a new generation, and I’m excited to be involved.”
It’s an absolute honor and pleasure to be leading the charge in bringing Acclaim back to the forefront of the games industry. We’re fortunate that we have an extremely talented team and that we’ve already signed some incredible indie titles, which we’ll be revealing soon.”
Alex Josef, CEO of Acclaim
Acclaim will offer resources, including funding, marketing, and PR support, to independent studios to bring their creative visions to a wider audience. The publisher will also aim to revitalize its portfolio of classic IP.
