Following the two companies’ collaboration for Bonkers Toys’ Aphmau campaign earlier this year, Bonkers Toys has tapped Canspan BMG to run all of Bonkers’ digital marketing for Q4.
“We were impressed with Canspan’s digital strategy and strong results achieved this spring, so it was an easy decision to give them the media business for all of our brands in Q4,” says Dan Meyer, Head of Brands for Bonkers Toys. “ I am looking forward to our continued partnership.”
Bonkers Toys’ Q4 lineup includes licensed brands, including Skibidi Toilet, Aphmau, Lankybox Moriah, CEC, and Ninja Kids.
“What a great opportunity for our agency to be working with Bonkers on some of the hottest properties in toys today,” says Jamie Berman, President of Canspan BMG. “Can’t wait to see the results over the next few months and into the new year.”
Bonkers Toys products are available at mass market retailers including Amazon, Target, and Walmart.
