The Bratz line of fashion dolls, from MGA Entertainment (MGAE), is arriving at retailers with new products, apparel, and accessories. In addition to the four classic Bratz doll characters, Target guests can customize their own doll through the Create-A-Bratz experience on target.com.
“Bratz is back and stronger than ever, providing girls with a creative outlet for play, fashion, and cultivating friendships,” says Isaac Larian, CEO of MGAE. “Target is a great brand to give our consumers a Bratz experience like no one else.”
With the Create-A-Bratz experience on target.com, fans can visit the retailer’s website to create custom versions of the dolls with more than 3 million combinations of hair, skin, and eye colors, along with clothing and accessories options. The line will also include a winter holiday play set exclusively at Target.
In addition, MGAE recently announced a Bratz Sleepover Party line, available exclusively at Wal-Mart stores and at walmart.com. The Sleepover Party Wal-Mart assortment includes dolls in cozy pajamas, as well as slumber party essentials such as extra outfits, slippers, an eye mask, snacks, and more. Wal-Mart is also offering Bratz sleepover play sets.
“Wal-Mart provides us with an incredible avenue to reach a wide range of families across the nation and introduce Bratz to a whole new generation of kids,” says Anne Gates, the president of MGAE.
