After signing Snoop Dogg and Death Row Records to its roster in late 2024, Bravado shares big news at this year’s Licensing Expo. The leading artist merchandise and lifestyle company aims to elevate the iconic hip-hop duo by providing a new range of products and collaborations.Â
Bravado has since launched the Snoop x Dre x Union LA collaboration, further building on Snoop Dogg’s momentum and branding. This partnership celebrates the artist’s Missionary album with a line of T-shirts, CDs, and vinyl records.Â
At Licensing Expo, Bravado promises to build on Snoop Dogg’s brand with new retail and licensing programs through its resources and partners in more than 40 markets. Its latest and upcoming project will honor the 30th anniversary of The Doggfather in 2026 by marking the milestone with collaborations across a range of products. Consumers can expect a new line of merchandise featuring apparel, lifestyle, collectibles, and more.Â
Consumers can discover more merch from artists like Lorde, Billie Eilish, and Olivia Rodrigo at bravado.com.
