Bubblegum Stuff, a London-based gift and games company, is leading the charge with its rebrand.
The rebrand intends to strengthen the company’s direct-to-consumer abilities. Overall, the rebrand includes a refreshed logo, a new color palette, and a fresh tone of voice as the company focuses on its fresh, unique identity.
“Our new look is more than just cosmetic,” says Courtney Wood, Founder of Bubblegum Stuff. “It represents a renewed focus on direct-to-consumer engagement while continuing to offer retailers high-performing, eye-catching gifts that appeal to fun-loving shoppers.”
As part of its rebranding efforts, Bubblegum Stuff will launch a new product collection that embodies the brand’s unique character. This new line includes traditional-to-the-company items such as small box games and novelty gifts, while also introducing trendy concepts designed to attract impulse buyers and gift-givers. This approach will enhance its appeal to both independent retailers and department stores.
“Retailers are looking for products that don’t just look good, but bring personality to their shelves,” says Wood. “That’s exactly what we’re delivering: a brand that’s brave, bold, and brilliantly positioned for today’s playful gift shopper.”
The new wave of products includes items like the Squishmy Hippo, a stress ball that is as cute as it is squishy, Ugly Animals, a card game intended to make families laugh, and the Recommended Dunk Time Mug, which guides coffee drinkers to the best time to dunk their biscuit into the drink. Additionally, two games, Swear or Chair and Pixel Perfect, will also be released in support of the new rebrand. All of these items are classic to Bubblegum Stuff qualities, being humorous, unique, and impulse-buy material.
For further information about this new venture, visit bubblegumstuff.com.
