Build-A-Bear is blasting off once more with Axiom Space!
The two companies partnered last year to launch teddy bear GiGi into space with the Axiom Mission 2 astronauts. Now, they are teaming up for Axiom Mission 3 (Ax-3), once again featuring GiGi as a fifth member of the crew. The new mission, like the one before it, will use GiGi as the zero-gravity indicator.
Build-A-Bear will be celebrating GiGi’s mission in style, with select stores offering sticker giveaways, appearances by mascot Bearemy, and the chance to make a Build-A-Bear outfitted in the Axiom Space’s Next-Generation Spacesuit from Jan. 13-20 at 11 a.m. – 2 p.m. The replica spacesuit is currently also available online at the Build-A-Bear website and Axiom Space website for kids who would like to outfit their favorite stuffed companion from home and follow along with GiGi’s journey.
“Our partnership with Build-A-Bear is key in helping to drive curiosity in young minds about space exploration,” says Sandra Nelson, Vice President of Marketing, Axiom Space. “We want our fifth crew member, GiGi, to inspire youth in space exploration and encourage them to grow their knowledge about STEAM. It’s imperative that we build a diverse workforce with a unique skillset ready to drive innovations and fuel new ideas to advance civilization.”
The Ax-3 mission is the first all-European commercial astronaut mission to launch to the International Space Station, aiming to help provide a foundation for future Axiom Station plans. The mission includes Michael López-Alegría of the U.S. and Spain; Pilot Walter Villadei of the Italian Air Force; and Mission Specialists Alper Gezeravci of Turkey and Marcus Wandt of Sweden and the European Space Agency.
“We love to foster creativity and create special moments at Build-A-Bear, so we are pleased to continue our partnership with Axiom Space and see our beloved GiGi head back to orbit as part of the Ax-3 mission,” says Julia Fitzgerald, Chief Marketing Officer at Build-A-Bear. “Not only does this mark a special moment in history, but we also hope GiGi’s story inspires children to consider STEAM activities, hobbies, and even careers. Our bears are always there for a hug and friendship, but we especially love when they can also provide the inspiration for pursuing a ‘sky’s not the limit’ adventure.”
