The first-ever documentary about Build-A-Bear is coming to home audiences.
After the exclusive premiere at Toy Fair in New York City, Unstuffed: A Build-A-Bear Story is officially available to stream starting today. The film is available to rent or own on all digital HD internet, cable, and satellite platforms in North America, as well as on DVD, through Freestyle Digital Media.
Directed by documentarian Taylor Morden, Unstuffed: A Build-A-Bear Story tells the story of Build-A-Bear over the course of 25 years through the eyes of a teddy bear narrator. The movie educates viewers on how the brand has remained relevant for almost three decades — from the fall of the shopping mall to the rise of e-commerce. Unstuffed: A Build-A-Bear Story showcases the extended influence and impact Build-A-Bear has had on pop culture at large, and features well-known celebrities and industry figures such as Mario Lopez, Mike Tyson, Pete Holmes, Heather Dubrow, Oprah Winfrey, and more.
For more information, visit buildabear.com/unstuffed-movie.
