Build-A-Bear Workshop partnered with Discovery Channel to launch a new Shark Week collection in celebration of the franchise’s 30th anniversary. A Make-Your-Own Shark Week Hammerhead Shark, Make-Your-Own Shark Week Great White Shark, and additional outfits and accessories are available in the U.S. and Canada at Build-A-Bear Workshop stores and buildabear.com.
The launch will lead up to the summer’s week-long event of shark programming, which airs on Discovery Channel from July 22 to July 29.
Stephanie Grassullo is an associate editor at Adventure Publishing Group. In addition to handling toy and licensing news and updates for The Toy Book and The Licensing Book, Stephanie also writes toy reviews and commentaries for the Toy Insider. When she’s not binge-watching old episodes of Gossip Girl, Stephanie is always game for Boggle tournaments—she’s the titleholder Boggle champion in her family, and proud of it! Stephanie firmly believes that there is no awkward moment that can’t be remedied with the help of Bop It. To get to know her better, follow her on Twitter @steph_grass.