Author: Stephanie Grassullo

13th Annual Kids Russia to Take Place in March

The 13th annual Kids Russia will take place at the Crocus Expo International Exhibition Centre in Moscow from March 12 to 14. The event is organized by Grand Expo, CJSC, a Russian exhibition organizer in which Spielwarenmesse eG holds a majority stake. Spielwarenmesse eG’s World of Toys helps international companies gain entry to the Russian market. The program enables export-led manufacturers to present their products and ideas to a wide trade audience, giving them direct access to Eastern European business contacts. Spielwarenmesse eG provides professional support, ensuring that the event is a success. Kids Russia is a Russian trade fair...

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Super Impulse Introduces Breakfast Monsters! Plush Collectibles

Super Impulse USA LLC introduced Breakfast Monsters!, a new miniature plush collectible line. The food-themed plush toys are now available at retailers. Created by artist and toy designer Heidi Kenney, Breakfast Monsters! are spooky-but-lovable breakfast foods. Each Breakfast Monsters! is packaged in its own cereal box with a surprise hidden inside. There are nine characters in the initial collection, including Vampire Egg, Gory Grapefruit, Spider Sausage, Franken Toast, Banshee Bagel, Muffin Mummy, and Zombie Donut, with Spoiled Milk and Orange Ogre as the chase plush...

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Jakks Pacific Launches FanHeads

Jakks Pacific launched FanHeads, a new product that offers football fans the opportunity to wear a realistic and lightweight National Football League (NFL) or college football helmet. FanHeads helmets are available at major retailers, NFL stadiums, university bookstores, and...

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Genius Brands Appoints Phatmojo as Master Toy Partner for Llama Llama in North America

Genius Brands International named PhatMojo as the Llama Llama master toy partner in North America. The deal follows the recent announcement that Netflix greenlit the Llama Llama animated series for a second season. Genius Brands’ roster of licensing partners for the upcoming retail launch of Llama Llama includes Kids Preferred for plush, Cuddle Barn for animatronic plush toys, Prime Party for online party supplies, and Myself Designs/Myself Belts for belts. Products will launch at retailers next spring. Based on Anna Dewdney’s Llama Llama book series, the first season of Llama Llama starred Jennifer Garner as Mama Llama and debuted worldwide on Netflix in January. The series focuses on first childhood...

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Bonkers Toys, Launch Ryan’s World Toy Line

Bonkers Toys, in collaboration with, will launch the Ryan’s World toy line exclusively at Walmart this week. The toys will also be available at additional retailers nationwide, including Target and Amazon, this fall. The line features toys designed for kids ages 3 to 8 years old, and includes Ryan figures, putty, slime, and squishies, as well as a full line of vehicles. Based off of Ryan’s YouTube videos, the Giant Mystery Egg is the line’s flagship...

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WowWee Launches Fingerlings Glitter Pandas at Target

WowWee expanded its Fingerlings collection to include baby pandas. Fingerlings Glitter Pandas are the newest addition to the brand, which includes includes baby sloths, unicorns, glitter monkeys, and dinosaurs. The new collection of pandas feature Polly, Archie, and Drew. Like all Fingerlings, the pandas have more than 40 interactions, and respond to motion, touch, and sound. The baby fingerlings have sparkles on their arms and legs, and will blink and blow kisses. When kids rock them gently, they will fall asleep. The three pandas launched exclusively at Target this month, and will be available at Amazon, Best Buy, Walmart,...

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RedwoodVentures Launches Smooshy Mushy Baby Line Worldwide

This week, RedwoodVentures LLC, in partnership with OLO industries LLC, launched its Smooshy Mushy Baby line. The new collection features collectible, scented, slow-rising characters from the Smooshy Mushy line. The new Smooshy Mushy Baby bottle with disappearing milk includes a Smooshy Mushy Baby, a “plushie” friend, a tiny baby bottle, blingy ball chains, a name tag, a sticker, and a collector poster that doubles as a birth certificate. The line includes waves of collectible characters, each with different hair colors, themes, and accessories. Smooshy Mushy Baby is available worldwide and at Target, Walmart, and other retailers in the...

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Hasbro Extends Employment Agreement for Chairman, CEO Brian Goldner; Promotes John Frascotti to President, COO

Hasbro Inc.’s board of directors extended the employment agreement of Hasbro’s chairman and CEO Brian Goldner for two additional years through December 31. In addition, John Frascotti’s duties were expanded to add chief operating officer (COO) to his current role as company president, and Frascotti was also appointed to Hasbro’s board of directors. Hasbro entered an employment agreement with Frascotti reflecting these new roles. Goldner joined Hasbro in 2000. He was appointed CEO in 2008, and chairman of the board in 2015. He held several prior leadership positions at Hasbro, including COO from 2006 to 2008. Goldner serves on...

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Moose Toys to Launch Fortnite Battle Royale Collection

Moose Toys partnered with Epic Games to create the Fortnite Battle Royale Collection, which features a range of Fortnite mini collectibles. The deal was brokered by IMG. Moose Toys will be the global partner for Fortnite-branded figures that are 3-inches and under, beginning with a new line that will debut this fall. The collection will give fans the opportunity to collect a roster of characters and miniature scale fort building sets. The collection will launch in December and will be available for purchase at retailers worldwide. Additional Fortnite lines from Moose Toys will feature micro-collectibles and play sets that...

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Hasbro Appoints Casey Collins to Lead Global Consumer Products Team, Effective Immediately

Hasbro named Casey Collins the senior vice president (SVP) and general manager of global consumer products, effective immediately. Collins assumes the role from Simon Waters, who will take on a new position as SVP and general manager of Hasbro’s recently acquired Power Rangers franchise. Casey most recently held the position of EVP of consumer products at World Wrestling Entertainment Inc. (WWE), where he was responsible for monetizing fan engagement across global licensing, e-commerce, venue merchandise, gaming, and home entertainment. Casey also was the EVP, global licensing and entertainment at MGA Entertainment Inc., and the former head of domestic licensing and...

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