MGA Entertainment is partnering with Build-A-Bear Workshop to offer Lalaloopsy dolls in honor of the brand’s Super Silly Fifth Anniversary Party. Starting in August, Lalaloopsy fans will be able to build four of the eight original Lalaloopsy characters—Crumbs Sugar Cookie, Jewel Sparkles, Peanut Big Top, and Mittens Fluff “N” Stuff—and personalize their creation with accessories in Build-A-Bear Workshop stores.
Lalaloopsy launched in 2010 with eight characters and now has nearly 100 large dolls. The brand’s Super Silly Anniversary Party will also include various live entertainment and social media events, kicking off with the availability of products in all Build-A-Bear Workshop stores.
