Kids will soon have the opportunity to laugh, play, and pretend with Bluey and her family at CAMP’s newest immersive adventure.
Bluey x CAMP opens in Los Angeles on Nov. 6 at CAMP’s West Coast flagship store at Westfield Century City. Families will be able to visit Bluey’s home, a 5,000-square-foot house inspired by the Emmy Award-winning show of the same name and created in collaboration with BBC Studios. With dancing, games, and a meet-and-greet finale, this is the ultimate Bluey experience.
“Creating Bluey x CAMP in collaboration with BBC Studios is an unprecedented opportunity to create the first immersive experience in the U.S. for the world’s hottest family property,” says Kirk Larsen, CAMP’s Chief Creative Officer. “Not only is Bluey a wildly beloved show, its core characteristics — parent-child imaginative play, relatable comedy, and silly fun — fit with everything CAMP stands for. It’s a match made in Heeler Heaven.”
Playroom Concept Art | Source: CAMP
Bandit's Office Concept Art | Source: CAMP
Bingo and Bluey's Bedroom Concept Art | Source: CAMP
There are plenty of fun activities for kids to enjoy at Bluey x CAMP. They can play their favorite Bluey games, such as Magic Asparagus and Keepy Uppy, show off their best moves in Bluey’s playroom, or climb through a two-story pillow fort and a cardboard box castle with slides. Kids can also enjoy a short Bluey animation, shop exclusive Bluey x CAMP merch, and snap a selfie with Bingo and Bluey. Lastly, be on the lookout for hidden Easter eggs from fan-favorite Bluey episodes nestled throughout the house, such as garden gnomes, tennis balls, and long dogs galore.
“Our collaboration with CAMP provides a completely unique opportunity for Bluey fans to immerse themselves and play in the Heeler family’s world,” says Suzy Raia, Senior Vice President of Consumer Products and Business Development for North America and Latin America for BBC Studios. “The team has lovingly and joyfully brought Bluey‘s iconic home and a bit of Brisbane to life for an unforgettable experience for kids and families.”
Families not in the Los Angeles area can get in on the fun by shopping the Bluey collection of youth and adult merchandise on camp.com and in other CAMP stores nationwide. They can also participate in one of CAMP’s meet-and-greets with Bluey and Bingo at select CAMP locations, including Dallas, Atlanta, Boston, and Chicago. Families can purchase tickets for the meet-and-greets here.
Bluey x CAMP will be in Los Angeles for a limited time before moving to another one of CAMP’s eight locations, to be announced at a later date. Limited tickets for the experience are available online at camp.com/bluey or in person at CAMP.
