BBC Studios Kids & Family, the distributor and licensor for the animated preschool series Bluey, has welcomed new partners to its licensing program for the show across a variety of categories including food, beverage, infant and toddler, and more.
Starting this fall, food options will be available from Crunch Pak as well as beverage bottles with 3D character toppers from good2grow.
Additional partners have announced infant and toddler lines for the program, including toddler bedding, accessories, and nap mats from Baby Boom; children’s wooden furniture, table and chair sets, room-in-a-box sets, and more from Delta Children; potty training, bath finger puppets, and more select infant and toddler bath accessories from Ginsey; room decor, novelty lighting, soft-sided storage, and seating from Idea Nuova; and expanded rights into infant and toddler feeding from TOMY.
New Bluey assortments for even more age groups and categories include greeting cards, gift packaging, and stickers from American Greetings; Pillow Pets from CJ Products; seasonal plush from Dan Dee; arts and crafts from Studio Fun International; and seasonal arts and crafts from Tara Toys.
These deals follow the latest industry recognition for Bluey as a 2023 Toy of the Year (TOTY) Awards nominee for “License of the Year” and a 2023 Television Critics Association Award winner for Outstanding Achievement in Children’s Programming.
“Bluey resonates so strongly with kids and families everywhere,” says Suzy Raia, Senior Vice President of Consumer Products and Business Development, North America and Latin America, BBC Studios. “We’re happy to welcome these leading licensees to the Bluey family and work with them to further extend the range of high-quality offerings for fans of all ages.”
The products will continue to roll out into 2024.
