This week marks the third phase of the 137th annual China Import and Export Fair, commonly known as the Canton Fair. This year, the event proves the changing dynamics of the global toy industry, emphasizing a focus on consumers of all ages and their love for toys, rather than solely targeting children.
Shantou City Chenghai Area Huada Toy Co., a toy company known for its plastic building blocks, has a prominent display at the fair. It showcases an impressive wall made entirely of realistic-looking flowers, crafted from plastic building blocks. This eye-catching display highlights the company’s vision that building blocks can be elegant and visually appealing, drawing the interest of consumers of all ages, including adults.
This collection reflects the evolution of toys. They're no longer just for children. We're seeing a growing trend among young adults who enjoy the process of building and the beauty of the finished product."
The company’s flower-inspired line is designed for consumers aged 18 to 35, specifically targeting an adult audience.
Guangdong SYMA Model Aircraft Industrial Co. is another company demonstrating the dynamic and evolving nature of the toy industry at the Canton Fair. They are showcasing a variety of aerial toys, including remote-controlled helicopters, foldable drones, and acrobatic flyers. Their range is designed for children and adults, offering options for all skill levels.
“Given the scale of the event and the diversity of international buyers it attracts, the Fair often brings unexpected opportunities beyond our initial expectations,” says Huang Zebin, Chief Marketing Officer of SYMA.
“All-age” toys are becoming increasingly popular, prompting companies to reconsider their previous ideals and concepts. For more information about the Canton Fair and its vendors, visit cantonfair.org.cn.
