Carlin West Agency (CWA) and U.K.-based Momiji have inked a new licensing deal to take Momiji’s mini collectibles to new international heights. Under this new agreement, CWA will represent Momiji in all product categories worldwide, transforming the beloved brand into a global marketing superpower.
The licensing deal will expand Momiji’s charming collectible characters into new toys, games, apparel, accessories, books, animated content, and other products that capture the playful spirit of the original dolls. As Momiji’s 20th anniversary kicks off later this year, this partnership serves to reinvigorate worldwide interest in the brand, all while staying true to its foundations of hope, joy, and friendship.
Partnering with CWA opens an exciting new chapter for Momiji. With their unparalleled expertise in licensing and a deep appreciation for what makes Momiji truly unique, we’re confident this collaboration will elevate our brand to new heights. Together, we’ll craft innovative partnerships that bring Momiji’s charm and creativity to life in bold, unexpected ways.”
CWA’s CEO, Carlin West, expressed her excitement at the new deal, commenting: “Momiji has cultivated a vibrant global community of collectors who connect through contests, exclusive editions, and the stories they share… With its unique charm and limitless appeal, Momiji is poised to inspire a new generation while unlocking endless opportunities for innovative licensing partnerships.”
Although the companies have not announced the specific products they are working on, curious collectors and retailers can visit Momiji’s website for the latest news on this partnership.
