The “VS World” is expanding again.
Cepia, the creators of Cats vs Pickles, Dogs vs Squirls, Kittens vs Gherkins, and Bears vs Donuts, will launch Cows vs Aliens this summer. The company promises that the line of 24, collectible, bean-filled plush characters is “udderly adorable.” According to the lore, the cows are being observed by aliens that are poorly disguised as humans.
“We know our fans love the quirkiness of the VS World,” says Cepia Founder and CEO James Russell Hornsby. “And we love laughing along with our fandom through another iteration of our creative collectible VS World plushies.”
Cows vs Aliens are sold blind-packed in mystery bags so kids never know if they’ll get a cow or an alien.
The line launches this summer at a variety of retail touchpoints, including specialty shops and mass retailers including Five Below, Target, and Walmart.