Cepia and Well Played Toys have inked a licensing agreement through Curiosity Ink Media for new Cats vs Pickles toys.
“We are eager to enhance the reach of this engaging and family-friendly brand,” says Jared Wolfson, Curiosity Ink Media’s Chief Executive Officer. “Focused on delivering unmatched value through integrated franchise creation and management, we look forward to unveiling additional opportunities at the New York Toy Fair.”
Cats vs Pickles is a lineup of collectible plush toys that features more than 80 characters. The upcoming collection will feature construction toys, non-plush collectibles, and other novelty toys. Well Played Toys has also collaborated with brands like SpongeBob Squarepants, Teenage Mutant Ninja Turtles, and PAW Patrol.
“We are beyond excited to be a part of the Cats vs Pickles universe,” says David Gardiner, President and Co-founder of Well Played Toys. “It is an honor to add this property to our fast-growing list of innovative and legendary brands. We look forward to the partnership to build this fun and unique world!”
The collection will start hitting shelves in the second quarter of next year.
