Betcha Can't

Pressman Toys‘ latest game is an award-winning title invented by kids.

Created by 13-year-old Lily Brown (pictured top) and 12-year-old Tait Hansen, Betcha Can’t was honored as a 2018 winner of the annual Young Inventor Challenge (YIC) hosted by the Chicago Toy and Game Group. The game, made for three or more players ages 7 and up, challenges kids to one-up their friends by placing bets on how many things they think they know.

“Parents everywhere are facing new challenges and looking for ways to keep their kids engaged with at-home learning,” says Mary Couzin, founder and president of the Chicago Toy and Game Group. “With the YIC, we’ve provided free online resources including a Design Guide to help inspire creative and critical thinking. Kids can even collaborate remotely as a team, just like Lily and Tait did when they invented Betcha Can’t!”

Betcha Can't

ChiTAG’s YIC is open to kids ages 6-18 and offers the opportunity to have their original toy and game inventions presented to toy industry professionals, media, and consumers. Prizes include scholarships and the potential to have submitted ideas developed and distributed by top toy and game makers, including Goliath Games, Pressman Toys, and PlayMonster. Last year’s entrants received feedback from companies such as Mattel, YULU, Kid Group, Ideo, Nextoy, Getta1Games, and more.

Betcha Can’t is available now exclusively at Target and Target.com.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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