Choon’s Design, the toy manufacturer behind the Rainbow Loom, is celebrating it’s ten year anniversary with the appointment of Christopher Tidwell as CEO.
With a strong resurgence of Rainbow Loom purchases, the company hopes that Tidwell will expand revenue and enhance global retailer partnerships. In 2021, Choon’s Design launched a new brand called Loomi-Pals, and among Tidwell’s chief priorities will be expanding worldwide retail distribution of the brand.
Tidwell brings with him more than 30 years of experience in the toy industry. Serving previously as the CEO for Magformers, Tidwell has been a leading voice in the consumer and toy industry when it comes to combating counterfeit products. He has held multiple senior management positions with brands such as LEGO, The Ohio Art Company, Mega Bloks, and Wild Planet Entertainment.
