Get ready for Cirque du Roblox.
Cirque du Soleil Entertainment Group swung into a deal with Gamefam to create Cirque du Soleil Tycoon, a digital metaverse gaming experience on the Roblox platform. Community members can build and manage their own Big Top performance event in the game, complete with acrobats, artists, and more. The experience is inspired by ECHO, the latest touring show from Cirque du Soleil.
“Cirque du Soleil Tycoon will channel the influence of Roblox for immersive shared experiences and harness Cirque du Soleil’s high-end entertainment expertise, creative DNA, and multi-generational fanbase,” says Sébastien Ouimet, Head of Filmed and Immersive Entertainment at Cirque du Soleil Entertainment Group. “To launch Cirque du Soleil’s first-ever digital experience on a major immersive platform like Roblox made a lot of sense for us. Just like the story of ECHO, which centers around connection, Roblox is all about bringing people together, and in this case, also enabling us to offer a coveted behind-the-scenes experience to millions of fans at once, sans distance or other physical limitations.”
While there are no toys connected to the Cirque du Soleil brand at this time, building interest with kids could signal a step in that direction.
With Cirque du Soleil Tycoon, more than 66 million daily active users have access to engage with the brand when it launches across multiple platforms and devices via Roblox this summer.
