CloudCo Entertainment brings Care Bears to the U.K. through a wave of new partnerships. The Care Bear Stare campaign expands the brand with high-impact retail across several categories.
Beams International, Dalian, Sitch & Story, Danilo, Paladone, ZARA, Stor, Hell Bunny, and Character World Brands will shine the rainbow on Europe. Blues, Aykroyds, Bioworld, and Basic Fun! remain behind the wheel of the Cloud Car in the U.K. with various retail products.
“These new partnerships cement Care Bears’ position as one of the UK’s most vibrant and fast-growing character brands,” says Katie Wilkinson, Senior Licensing Manager, Cloudco Entertainment. “All our licensees offer a different Care Bears experience, yet all capture the joy of the brand in wonderful and exciting ways that fans of all ages will adore.”
- Beams International offers licensed food and beverage gifting sets, including mug and sock bundles and cupcake baking kits.
- Dreamy candles, diffusers, and car air fresheners “designed to fill every space with joy” are coming from Dalian.
- Core characters Funshine Bear, Bedtime Bear, Cheer Bear, and Good Luck Bear star in a line of creative crafting kits from Stitch & Story. The kits cover a range of beginner-friendly hands-on activities, including cross-stitch and crochet.
- Danilo, a long-standing partner of CloudCo Entertainment, brings color to every month with a 2025 square wall calendar.
- Paladone lights up everyday routines with a new collection that includes gifting, accessories, and yes, lighting.
- ZARA debuts a kids line, which expands this fall to include tweens, adults, and accessories.
- Citizens of Care-a-Lot set the table with a mealtime collection from Stor, which includes tableware and accessories for the home and kitchen.
- Hell Bunny, a vintage fashion brand, develops a collection to launch this year, inspired by retro designs for modern fandom.
- Character World Brands outfits the home with a new range of branded textiles.
- Blueprint Collections expands its popular line of stationery and accessories.
Basic Fun!, the primary toy partner in the U.K., U.S., and Canada, drives retail momentum in the U.K. with 40% year-on-year growth. The plush line is a favorite among fans and collectors, with strong performance in mass and specialty retailers. New plush debuts later this year.
Following this year’s Care Bear Stare campaign, CloudCo Entertainment prepares Colours of Caring, a celebration for 2026. Colours of Caring honors everyone’s unique differences and is inspired by the Care Bears’ iconic belly badges.
