Connetix has introduced new limited-edition Charity Packs designed to support medical research initiatives focused on breast cancer and motor neurone disease (MND). Amyotrophic lateral sclerosis (ALS) is the most common form of MND.
The launch underscores Connetix’s ongoing commitment to using play as a way to build meaningful connections and raise awareness. Twenty percent of the proceeds from each Charity Pack will be donated directly to partner organizations. Funds will support scientific research, treatment development, clinical care improvement, and long-term efforts to advance cures. Donations will go to Australian Breast Cancer Research (ABCR) for breast cancer initiatives and to FightMND to support the global effort to address MND and ALS.
“Three years ago, I lost my beautiful mum to this horrible disease after an 18-month battle,” shares Brea Brand, Connetix CEO and co-founder. “Watching firsthand how this disease stripped away all independence and quality of life was utterly heartbreaking. My hope is that we can help FightMND to find a cure, so no other person or family has to go through this in the future.”
The two new packs introduce bold, single-color tile sets to the Connetix range. The Teal 20-Piece Charity Pack is tied to MND awareness and is intended to highlight solidarity with individuals and families affected by the disease. The Pink 20-Piece Charity Pack raises support for breast cancer research and symbolizes hope and community connection.
This initiative continues Connetix’s broader focus on educational and open-ended play, while also providing families and educators with a way to contribute to meaningful causes. The sets are available in limited quantities for ages 3 and up.
The new releases are available through connetixtiles.com and select retailers worldwide.
