There is no limit to cuteness and cuddliness in the toy box. These toys provide comfort to kids throughout their childhood and continue to hold a special place in their hearts for years. Here is a list of 24 of the cutest and most cuddly toys to consider adding to store shelves and toy boxes this year.
BABIDOUX STARRY DREAMS

This 8-inch baby doll has a small jingling bell and many grip points that are easy to grasp with small hands. It also features Corolle’s signature vanilla scent.
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CHEEKY CHONKS

This reversible food-themed plush range has a cheeky twist and is ready to make everyone laugh. Nine different 5-inch characters are available to collect.
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SCRUFFALUVS

Kids can rescue a plush pet and wash, dry, and groom their new friend. Kids won’t know if they got a puppy, bunny, or kitty until the grooming process is complete.
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AVAILABLE: JULY 2025
SNACKLES SERIES 3 14-INCH SNACKLE

New characters join the Snackles lineup, each with a favorite licensed snack, unique personality, and bio.
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AVAILABLE: SUMMER 2025
TUSH BY GUND

This 15-inch chestnut-colored bear is ready to serve as a kid’s ideal cuddle buddy.
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BARNEY’S WORLD SENSORY BARNEY

This soft plush Barney offers a wide variety of sensory options for kids. Kids can self-soothe and learn to calm all the small and big feelings they experience throughout the day.
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DANIEL TIGER’S NEIGHBORHOOD CUTIE PLUSH BY JAKKS PACIFIC

The characters from Daniel Tiger’s Neighborhood return in plush form. Preschoolers can collect Daniel Tiger, Jodi, O the Owl, Tigey, Katerina Kittykat, and Miss Elaina.
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AVAILABLE: AUGUST 2025
BABY PAWS COCKER SPANIEL

With realistic traits like blinking eyes and adorable sounds, this plush pup is as cute as can be.
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FEELINGS FAMILY HAND PUPPETS — LOVED, NERVOUS, FRUSTRATED, LONELY, AND EXCITED

Preschoolers can learn about expressing their feelings with this set of soft hand puppets, each representing a different emotion.
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AVAILABLE: SPRING 2025
CUBEEZ

These soft, colorful cubes are made of squishy memory foam. They feature different textures and designs and can stack up together.
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AVAILABLE: SPRING 2025
LIVING PUPPETS — SMALLS THE GIRAFFE

This 21-inch-tall plush hand puppet is ready to join the show.
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WORLD’S SOFTEST PLUSH COLLECTION

Proprietary Lush-Tec plush fabric makes this collection extra-lush special. The range spans several price points and includes animals, foods, celestial, and trend-right designs.
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MOCHI PUFFS

These super-squeezable 7- and 12-inch plush feature Kawaii-inspired designs. Kids can collect a dragon, bear, cat, cow, frog, sloth (pictured), and unicorn.
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AVAILABLE: SPRING 2025
WORLD’S SMALLEST PLUSH

Kids and kidults can collect miniature versions of their favorite characters, including Gumby, Care Bears, and My Litte Pony. Additionally, working miniatures of two icons from the 1990s — Tickle Me Elmo and Furby — join the World’s Smallest lineup this season.
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AVAILABLE: SPRING 2025
CARE BEARS COLOR SPLASH

The latest members of the Care Bears universe feature updated designs, embroidered Belly Badges, and swirly, tie-dyed fur. There are currently three bears in the collection: Funshine Bear, Togetherness Bear, and the all-new Loveshine Bear, each of which comes with a matching slap bracelet.
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PLUZZLES — BARNYARD SERIES

These puzzle-piece-shaped plush have the faces of barn animals and are as cuddly as can be. They fit into each other with their puzzle piece shapes, making kids want to collect them all.
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EMOTIONAL SUPPORT PALS

These playful plushies’ designs provide comfort and laughs to people of all ages. Each set includes five plushies with a different expression, in different themes such as pickles, fries, doughnuts, ice cream, kitties, and more.
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DEDDY BEARS JUMBO 12-INCH PLUSH

These plush teddy bears have a dark and eerie twist — they come in body bags, each with an autopsy report and death certificate.
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CLUB MOCCHI — MOCCHI — SUYA SUYA WADDLE DEE MEGA PLUSH

Designed in Japan, this cuddly plush makes Waddle Dee from the Kirby games cute and cuddly.
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POKÉMON SODA POP PLUSH

Pokémon Trainers can collect three unique retro-inspired Pokémon designs with pastel soft exteriors.
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GREENHOUSE 12-INCH ASSORTMENT

This 12-inch assortment of four house plants offers cozy, botanical inspiration. Each super-soft plush features a sweet plant design and a cute pot — no sunlight, watering, or green thumbs required.
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WREN

Wren packs the soothing comfort of real-life purs into a soft and cuddly plush.
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PLUSHGOALS PLANET — COZY DAYS

Kids can treat themselves to a cozy day in with this cuddly collection of plush friends, each of whom enjoys activities at home.
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FART MONSTERS

Kids can collect six silly and smelly plush characters, each with their own gourmet scent and a self-inflating whoopee cushion packed inside.
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AVAILABLE: SPRING 2025

A version of this feature was originally published in the 2025 edition of The BIG Toy Book. Click here to read the full issue! Want to receive The Toy Book in print? Click here for subscription options!