Baby, pet, and home décor brand Dan Dee International has inked a multiyear licensing deal with Graco, the maker of kids’ products, including strollers and car seats
Under the new deal, Dan Dee will help Graco expand with an extensive line of innovative play, activity, storage, and baby products for both at-home and on-the-go use.
“We are extremely delighted and honored to be partnering with Graco. This agreement will showcase our creativity and product development capabilities,” says Mark Matheny, Dan Dee’s head of licensing. “We will continue to drive Graco’s brand message with products that are authentic, innovative, fun, and safe.”
Dan Dee’s Graco-branded product assortment will launch across North America next year.
