Discovery and McDonald’s are collaborating on an all-new Happy Meal program. Discovery #MINDBLOWN STEM robots are making their way into Happy Meal boxes now in select markets, and will continue to roll out through next year. The toys are based on the Discovery #MINDBLOWN collection of STEM-based edu-tainment products that debuted at retail last year via Merchsource.
The promotion includes a lineup of 10 Discovery #MINDBLOWN STEM-centric toy robots, each accompanied by a challenge gaming card. The cards will feature extended play challenges, lessons, and information related to the STEM principle of each toy, such as light, sound, coding, and space. Additionally, related games and activities will be available on the Happy Studio and McPlay Apps.
The Discovery x McDonald’s promotion aims to reach kids in more than 80 markets.