Disguise Inc. has entered into a licensing agreement with DreamWorks Animation to manufacture and distribute DreamWorks branded Halloween costumes and accessories.
The partnership includes the rights to create kids and adult costumes based on DreamWorks heritage properties such as Shrek and VeggieTales, as well as upcoming movie releases Penguins of Madagascar, Home, and How to Train Your Dragon 3.
The costumes will be available at retailers nationwide for next year’s Halloween season.
Alexis Willey is an editorial intern at Adventure Publishing Group. She assists the editors on leading trade magazines The Toy Book and The Licensing Book and online at toybook.com and licensingbook.com. She also contributes to the weekly e-newsletters The Licensing Report and The Toy Report. Alexis spends her time (and money) going to concerts, city hopping, and shamelessly taking pictures of her food. When she isn’t making “just one more” cup of coffee, she’s probably working on her university’s literary magazine and getting really geeky about words and design. Follow her travels and strange commentary on Twitter and Instagram: @alexisrwilley.