Dr. Seuss Enterprises is deepening its long-standing relationship with WildBrain CPLG to create immersive, real-world experiences for its classic stories across the U.K., Europe, and Asia-Pacific.
Under the expanded agreement, WildBrain CPLG will represent location-based entertainment (LBE) rights for a range of Dr. Seuss properties, such as How the Grinch Stole Christmas!, The Cat in the Hat, and Oh, The Places You’ll Go! The upcoming offerings will span theme park attractions, family entertainment centers, exhibitions, and walk-through installations, giving families new ways to discover and explore Dr. Seuss’s wacky worlds.
“This expansion represents a significant next step in our partnership with Dr. Seuss Enterprises at a time when demand for immersive, story‑driven experiences has never been stronger,” said Maarten Weck, EVP of Global Partnerships & Licensing, WildBrain. “These brands, with their timeless tales, delightful art, and beloved characters, continue to resonate across generations and are ideal for high‑quality experiences that will create long-term value, uphold creative integrity, and stay true to Dr. Seuss’ mission to inspire reading and joyful learning for children and families worldwide.”
The move builds on the companies’ existing consumer products licensing partnership at a key time for the Dr. Seuss brand. The latest Dr. Seuss feature film, Warner Bros. Animation’s The Cat in the Hat, will hit theaters Nov. 6, just as preparations begin for the 70th anniversary celebrations for The Cat in the Hat and How the Grinch Stole Christmas! in 2027. With this international LBE push, WildBrain CPLG and Dr. Seuss Enterprises will be able to better meet the worldwide demand and cement the brands in the cultural zeitgeist.
For more information about the collaboration, visit drseussenterprises.com and wildbrain.com.
