Dynacraft Introduces NCAA College Football Mascots Ride-on Toys

Source: Dynacraft/Universal Branding and Media

The start of college football season is a little delayed this year, but that’s not stopping Dynacraft from bringing some of that school pride to families across the country.

Dynacraft BSC Inc. inked new deals with Fermata Partners for the University of Georgia license and the Collegiate Licensing Company (CLC) to secure licenses for the University of Alabama, Auburn University, University of Arkansas, Louisiana State University, and Clemson University for use on a new line of plush ride-on toys. The deals were brokered by Heidi Schwartz of Universal Branding and Media, Dynacraft’s licensing agent.

Source: Dynacraft

The 6-volt NCAA College Mascots ride-on assortment will be available at Walmart beginning Sept. 1. Kids ages 3 and up can ride their favorite mascot to a maximum speed of 2.5 mph. Each mascot also features the approved fight song for its respective school.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.