One of Eolo Toys’ hottest brands is expanding.
Biggies, known for its supersize plush toys, is launching Little Biggies, a smaller but equally attractive plush friend. This strategic move aims to further establish Biggies as an innovative brand in the plush category. With a presence in more than 40 markets worldwide and with more than one million pieces sold, Biggies has engaged audiences and become a staple brand on many retail shelves.
Little Biggies aligns with the latest market trends of smaller and “baby size” toys. The patented packaging concept with a pump that reveals the character gives the product an innovative approach in a crowded plush space.
In addition to the introduction of Little Biggies, the positive reception of the Biggies XXL Plush collection has led Eolo Toys to a new creative process. The company is currently working on designing a new array of characters catered to popular kids’ preferences.
Little Biggies will hit the market in the spring and summer of 2024.
