Exclusive: Fred Soulie Named Senior Vice President, General Manager, Mattel Television

Source: Mattel/The Toy Book

Nearly two years after joining Mattel to lead content distribution and business development, Fred Soulie has been promoted to senior vice president and general manager, Mattel Television.

In his new role, Soulie will oversee the development, production, and distribution of Mattel’s full slate of TV and streaming content. He will report to Mattel President and COO Richard Dickson.

Source: Mattel Television

“A robust slate of television and streaming episodic content is a key part of our transformation into an IP-driven, high-performing toy company,” says Dickson. “We have a strong roster of television content already in production — from Thomas & Friends and Barbie to Masters of the Universe — with many more projects in development. Fred is a highly experienced leader who will accelerate our efforts to further build our television business.”

A former executive at DIC Entertainment/Cookie Jar Entertainment and Intermix Media/MySpace, Soulie joined Mattel from Saban Brands, where he led global distribution for projects including the Power Rangers franchise.

At Mattel Television, Soulie’s direct reports include Adam Bonnett, executive producer, Mattel Television; Andrea Carpenter, senior director, entertainment and content distribution (Americas); Grace Chan, senior director, content distribution and business development (Asia Pacific); and Alex Godfrey, senior director, content distribution (EMEA).

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.