Exclusive: The Nacelle Co. Expands Toy Division with Big Bad Battle Caps
Source: The Nacelle Co./The Toy Book

The Nacelle Co. continues the rapid expansion of its toy and consumer products division with products for kids and collectors alike.

Following the recent debut of its kid-focused Garden Surprise collectibles line, the company dropped the curtain on its next brand: Big Bad Battle Caps. The new line includes a range of products designed to capture the spirit of bottle cap games, but with a fresh, modern look. The line is debuting alongside an official commercial directed by Manny Galán at MAKE Visual.

“Since the first time I showed my son, Grant, this commercial, he has not stopped asking for Big Bad Battle Caps,” says Brian Volk-Weiss, founder and CEO, The Nacelle Co. “I challenge anyone to get that song out of their heads in less than 72 hours!”


Big Bad Battle Caps differ from other battle-based toys and games by encouraging players to hone their skills and technique rather than winning by chance. The full range includes hundreds of unique characters, snap-on accessories, and add-on sets for play expansion.

The Nacelle Co. plans to offer Big Bad Battle Caps to mass and specialty retailers across the U.S. and will also sell direct-to-consumer (D2C) at nacellestore.com. Retail buyers can reach out to Michael Goodman for information: mgoodman@nacellecompany.com.

Related: Connecting Toy Stores Worldwide

Over the past few years, The Nacelle Co. has branched out as a diversified media company. Known for its comedy specials and TV series, including Netflix’s The Toys That Made Us and the multiplatform A Toy Store Near You, The Nacelle Co. now produces podcasts, is involved in publishing, and has been building a robust portfolio of licensed brands.

The company recently revealed its Legends of Laughter action figure line, featuring Joan Rivers, Bill Hicks, and Lenny Bruce, and is now shipping the first figures from its reimagined version of Ideal Toys’ Robo Force, featuring updated versions of the 1980s’ Maxx Steele and Wrecker. Additionally, the company is in production on its updated Sectaurs and Power Lords lines that were previously offered by Coleco and Revell nearly 40 years ago.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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