Depending on which corners of the internet you might frequent or which executives you may follow, you could say this comes from the “worst-kept secrets” file, but now it’s officially official: ZAG inked a deal with Burger King for the first global quick-service restaurant (QSR) promotion built around Miraculous — Tales of Lady Bug and Cat Noir.
Burger King and ZAG previously collaborated on Miraculous promotions in international markets over the past few years, the success of which paved the way for the global rollout this year.
The Toy Book can exclusively reveal that the Miraculous promotion is slated to launch in the U.S. on March 24. Approximately 7,200 participating Burger King restaurants will off six branded premium items from Miraculous, including Ladybug and Cat Noir eye masks, character light-ups featuring Tikki and Phlagg, and a pair of keepsake boxes, featuring Marinette and Adrian. Guests will receive one Miraculous premium in King Jr. Meals while supplies last.
“Our exclusive and first QSR program with Burger King restaurants worldwide offers a tremendous opportunity for ZAG to further the global awareness for Miraculous – Tales of Ladybug and Cat Noir, and gives our young fans around the globe another chance to engage with the brand as we head into a year of major growth,” says Julian Zag, senior vice president global operations and head of consumer products, ZAG.
ZAG is currently in production on the fifth season of Miraculous while new toys and consumer products from partners such as Playmates Toys and PMI continue to arrive at retail. A big-budget animated film is also slated to hit theaters later this year.
The global rollout for the Burger King QSR promotion begin in Europe, Latin America, MENA, and Pacific Asia on Jan. 17 followed by France on Jan. 24.
