CAMP has toured many licensed shows and events, from movies like Disney’s Encanto and Universal’s Trolls to the kid-favorite series Bluey. This May, CAMP will debut its newest pop-up experience: an entirely original adventure inspired by classic fairytale stories.
Fairytale CAMP, designed in partnership with RWS Global, is an interactive storytelling experience that invites kids and grown-ups to explore timeless fairytales with a silly, CAMP-ified twist. Full of high-energy hijinks and imaginative storytelling, this event immerses kids in the magic of their favorite stories, encouraging them to be the hero of a fairytale all their own. The event will arrive at Los Angeles, Dallas, and Chicago CAMP stores on May 23.
This event invites families to find their own fairytale. | Source: CAMP
Step through the secret passage to the hilarious world of Enchanted Hollow. | Source: CAMP
The event will hit select CAMP stores this May. | Source: CAMP
During the experience, kids will step through the Magic Door into Enchanted Hollow, a land of laughs, fantasy, and familiar characters — that is, until its magic goes awry. They’ll embark on silly quests alongside fairytale characters, like sneaker-wearing Cinderella, rockstar Peter Pan, and drill-sergeant Little Red Riding Hood, to bring Enchanted Hollow’s magic back to life. Led by their fumbling tour guide Gosling, families will move from scene to scene, interacting with the characters, hearing their stories, and completing activities to move the adventure forward.
The experience is presented in partnership with Littlest Pet Shop and Tonies, and families will see their favorite pets pop up throughout their journey at special listening stations, in Gosling’s prop bag, or at demos by CAMP Counsellors. At CAMP Chicago, Hasbro, and Basic Fun! will also host an exclusive Littlest Pet Shop play area where kids can take a few bobble-headed buddies home for their next big adventure.
“At CAMP, we’re all about creating unforgettable moments for families through story-driven play,” says Amanda Raposo, CAMP’s Chief Experience Officer. “With Fairytale CAMP, we’re inviting guests into a brand-new style of CAMP experience full of joyful chaos, hilarious characters, and hands-on adventure — where kids get to be the heroes of their own story.”
Fairytale CAMP will transform stores in Los Angeles, Dallas, and Chicago beginning May 23. Tickets are available now at camp.com/fairytale or in person at participating CAMP locations.
