Flat River Group Acquires Optimum Fulfillment to Bolster Toy, Game Distribution

Source: Flat River Group

Michigan-based Flat River Group LLC expands its footprint in toys and games with its acquisition of Optimum Fulfillment LLC.

Based in Peru, Illinois, Optimum Fulfillment services the e-commerce industry as a wholesale distributor of toys, games, and other consumer products. The company counts Amazon, Kohls, Target, and Walmart among its clients for products sold online.

“Optimum brings extensive toy and game industry knowledge, deep relationships with respected vendors, and strong operational capabilities to Flat River Group,” says Matt Dean, vice president and co-founder, Flat River Group.

Flat River Group at Toy Fair New York 2020 | Source: Flat River Group

The acquisition of Optimum follows last year’s acquisition of Impressions Game Distribution Services, a company that services game publishers, hobby stores, and distributors.

“Together, our combined operations are well-positioned to service our customers and support their continued rapid growth,” says Matt Stahlin, president and co-founder, Flat River Group. “Optimum’s team is a great fit with our organization.”

Founded in 2011, Flat River Group distributes toys and games for more than 250 vendors internationally.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.