Flybar, Swurfer Reinvent the Baby Swing for New Generations

At Toy Fair Dallas last month, one of the exciting new products showcased by Flybar Inc. was the Kiwi Baby Swing.

Part of the expanded Swurfer collection, the Kiwi offers a fresh design that brings a mix of safety, style, and comfort to the baby swing category. Just as the original Swurfer reinvented the classic tree swing by combining elements of swings and board sports, the Kiwi reinvents the baby swing with premium materials, including a mildew-resistant EVA foam liner and soft, braided rope that’s gentle on little hands. Designed for babies ages 6 months to 4 years, the Kiwi can be hung almost anywhere, including trees, existing swing sets, under a porch, and even indoors.

“We diligently and meticulously worked at expanding the Swurfer collection and when it came to developing the Kiwi, we just wanted to create the cutest, comfiest and safest baby swing on the planet. The initial response has been overwhelmingly positive,” says Swurfer inventor and general manager Rob Bertschy.

The ergonomic shell design cradles a child comfortably while the UV-resistant-fabric, three-point harness keeps them safely and snugly strapped in.

The Kiwi Baby Swing is available in three colors — Clearwater Blue, Swurfer Green, and Pastel Pink — now from the official website and at select specialty retailers.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.