Retailers, start your engines — the licensed automotive and motorsports toy category is shifting into high gear. From the iconic loops and stunts of Hot Wheels to the larger-than-life thrills of Monster Jam, the latest product lines are revved up with real-world branding and high-speed storytelling. Whether it’s scale-model racecars, R/C rigs, or collectible die-cast favorites, these toys capture the action of the track and the garage. With strong cross-generational appeal and fresh momentum from entertainment tie-ins and brand collaborations, these high-octane offerings are driving serious shelf power — and they’re built for fast turns at retail this season.


CARRERA HYBRID AI RACING

This set uses technology and tangible hardware for next-level fun. The slot racing system features up to 30 riders simultaneously on a single track, racing sessions with up to 16 players. True-to-scale 1:50 vehicles on extra-wide roadways, app-based control, The vehicles can drive on- and off-track, and adjustable settings for speed, tired grip, braking, etc.

Product Facts

  • MSRP:
  • $179.00
  • Age:
  • 12+

Buy Now

AVAILABLE: FALL 2025

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HOT WHEELS FERRARI F40 COMPETIZIONE

The Ferrari F40 Competizione, built for Le Mans, boasted a 720bhp engine, reinforced chassis, and racing gearbox. Now, kids can bring it home in 1:64 scale.

Product Facts

  • MSRP:
  • $1.25
  • Age:
  • 3+

Buy Now

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1:16 CASE IH PULLER TRACTOR

Bring tractor pulling home with this Case IH model. It features lights, sounds, oversized tires for fun play, and race-inspired “Roaring Red” graphics.

Product Facts

  • MSRP:
  • $49.99
  • Age:
  • 3+

Buy Now

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MONSTER JAM SMASH & BASH 1:15 GRAVEDIGGER R/C

The legendary Grave Digger monster truck crashes and repairs itself with the push of a button. This full-function R/C performs stunts, drives in crash mode (pictured), and easily conquers any wild terrain.

Product Facts

  • MSRP:
  • $49.99
  • Age:
  • 4+

Buy Now

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DK VIRTUAL REALITY TRANSPORT!

This 96-page activity set uses virtual reality and hands-on activities to showcase the world of transportation, including planes, trains, cars, and more.

Product Facts

  • MSRP:
  • $59.99
  • Age:
  • 8+

Buy Now

AVAILABLE: SPRING 2025

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STANLEY JR. RACE CAR KIT

Build and play with this ready-to-assemble dump truck kit. Kids use imagination and creativity while constructing with pre-cut wood, plastic parts, decals, screws, and nails.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 5+

Buy Now

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WORLD’S SMALLEST HOT WHEELS SERIES 10

Rev your engines — the latest collection of miniature Hot Wheels vehicles includes Buzz Off, Ramblin Wrecker, and Sooo Fast. Each features die-cast metal and working wheels.

Product Facts

  • MSRP:
  • $5.99-9.99
  • Age:
  • 6+

Buy Now

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LEGO SPEED CHAMPIONS 2 FAST 2 FURIOUS HONDA S2000

Recreate high-speed action with this brick-built Honda S2000 from 2 Fast 2 Furious. Build, race, and display with the included Suki minifigure behind the wheel.

Product Facts

  • MSRP:
  • $26.99
  • Age:
  • 9+

Buy Now

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SPARKLE SMASH MONSTER JAM LUNCH BAG

Sparkle Smash roars to life in this 100-piece puzzle and lunch bag set. Kids can build skills and enjoy snacks with Monster Jam’s fierce unicorn-themed truck.

Product Facts

  • MSRP:
  • $17.99
  • Age:
  • 5+

Buy Now

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JUST TRUCKS

These detailed die-cast trucks are perfect for collectors and young fans. They feature opening doors and hoods and smooth-rolling rubber tires and are available in 1:64, 1:32, and 1:24 scales.

Product Facts

  • MSRP:
  • $3.99-19.99
  • Age:
  • 8+

Buy Now

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CARTUNED SERIES 3 & 4

These collector-designed vehicles celebrate car culture style with metal bodies, rubber tires, and authentic details for play and display.

Product Facts

  • MSRP:
  • $4.99
  • Age:
  • 6+

Buy Now

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POLAR LIGHTS HERBIE VOLKSWAGEN BEETLE 1:25 SCALE SNAP KIT MODEL

Build movie history with this 1:25 scale model kit. Kids can kidults can capture the charm of the iconic Volkswagen Beetle, featuring racing stripes, the number 53, and expressive details.

Product Facts

  • MSRP:
  • $36.49
  • Age:
  • 10+

Buy Now

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The Toy Book - May 2025

Stay on the Pulse of Play!

A version of this feature first appeared in The Toy Book‘s Licensing & Entertainment (+Baby!) Issue. Click here to read the full issue!

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About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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