Genius Brands‘ Rainbow Rangers is hitting retail for the series’ first Halloween merchandising program.
Based on the original preschool series airing daily on Nick Jr., Disguise Costumes‘ Rainbow Rangers assortment is available at approximately 1,200 Walmart stores in the U.S., highlighted by the exclusive Floof costume.
“The launch of the Rainbow Rangers’ Halloween program at Walmart signifies our continued growth of the brand with merchandise distribution at mass retail,” says Andy Heyward, chairman and CEO, Genius Brands. “This is just the beginning as we work with our top-tier manufacturing and retail partners to take this special brand to the next level with 375 SKUs across a broad range of merchandise categories planned in total for distribution at market over the next 12 months.”
Additionally, Rainbow Rangers Halloween costumes and accessories are available online through Walmart, Amazon, Party City, and halloweencostumes.com. The costumes are also available in approximately 1,200 Spirit Halloween stores as part of a direct-to-retail program.