Rainbow Rangers Halloween

Genius BrandsRainbow Rangers is hitting retail for the series’ first Halloween merchandising program.

Based on the original preschool series airing daily on Nick Jr., Disguise Costumes‘ Rainbow Rangers assortment is available at approximately 1,200 Walmart stores in the U.S., highlighted by the exclusive Floof costume.

“The launch of the Rainbow Rangers’ Halloween program at Walmart signifies our continued growth of the brand with merchandise distribution at mass retail,” says Andy Heyward, chairman and CEO, Genius Brands. “This is just the beginning as we work with our top-tier manufacturing and retail partners to take this special brand to the next level with 375 SKUs across a broad range of merchandise categories planned in total for distribution at market over the next 12 months.”

Additionally, Rainbow Rangers Halloween costumes and accessories are available online through Walmart, Amazon, Party City, and halloweencostumes.com. The costumes are also available in approximately 1,200 Spirit Halloween stores as part of a direct-to-retail program.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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