Hasbro has launched a new campaign, Furby Wuz Here, in New York City. The campaign, which runs from today until July 17, celebrates the one-year anniversary of Furby’s return to Earth and features several activation points. Families can use the map to find different Mischievous Moments.
Mischievous Moments includes giant Furby footprints, paint and glitter on sidewalks, and objects wrapped in fur. This includes lampposts, bikes, cones, benches, newspaper stands, and more. Activations are located at Herald Square Plaza, Astor Place Plaza, Elizabeth Street Garden, and other areas throughout the city. Visitors are encouraged to use the hashtag #FurbyWuzHere when posting photos and videos online.
Families can also visit Furby’s Crib on July 14 by signing up for a time slot on eventbrite.com. The fur-covered, ’90s-themed room features disco balls, posters, lava lamps, and more inspired by Furby’s original visit to Earth in 1998. Furby’s Crib and the “furbified” objects feature QR codes that lead to Hasbro’s Furby page on Amazon, which plays a video related to the campaign.
“After reintroducing Furby last year, 25 years after the toy’s initial, craze-inducing launch, we were thrilled to see the same level of excitement for the return of our iconic furry friend,” says Kim Boyd, President, Global Brands & Franchise Management, Hasbro. “In celebration of this generation of Furby’s first birthday, we’re continuing the craze with a Furby takeover in New York City, and a new wave of colors for Furblets, our miniature besties. This is just the beginning for Furby, and we look forward to expanding this incredible brand.”
For more information on Hasbro’s Furby offerings, visit shop.hasbro.com.
