Hasbro Introduces the G.I. Joe Retro Collection

G.I. Joe Retro Series A.W.E. Striker | Source: Hasbro

The relaunch of Hasbro‘s iconic G.I. Joe franchise continues.

On the latest edition of Hasbro Pulse’s Fan First Friday, the company revealed a new addition to its rapidly expanding G.I. Joe Classified Series of 6-inch scale action figures: Snake Supreme Cobra Commander. The new version of the Cobra leader is the third variant of the character in the new collection following the previously revealed standard and Regal editions.

Snake Supreme Cobra Commander | Source: Hasbro

Snake Supreme Cobra Commander features a soft goods cape and premium accessories and comes packed in a box featuring custom artwork by Sana Takeda. The figure will be sold exclusively through Hasbro Pulse, the company’s direct-to-consumer platform.

The second reveal is the long-rumored G.I. Joe Retro Collection. Similar to what Hasbro has done with Star Wars The Vintage Collection, this new series includes 3.75-inch scale super-articulated action figures and vehicles that come in vintage-inspired packaging with retro Hasbro branding.

The G.I. Joe Retro Series | Source: Hasbro

The first wave includes three figures — Snake Eyes, Storm Shadow, and the Baroness — and two vehicles. The Cobra H.I.S.S. comes with a Driver while the G.I. Joe A.W.E. Striker includes a Crankcase action figure.

The G.I. Joe Retro Collection is available this October, exclusively at Walmart.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.