Pass Go this November! Hasbro and Mattel are joining forces to celebrate Monopoly’s 90th anniversary with the debut of the Hot Wheels Pass ‘N Go collectible.
Available globally beginning Nov. 1, the 1:64 die-cast vehicle is modeled after Monopoly’s Race Car token, designed to look at home both on the game board and on a Hot Wheels track. At $1.25, the collectible offers an accessible entry point for fans and collectors alike.
Source: Hasbro/Mattel
Source: Hasbro/Mattel
Source: Hasbro/Mattel
Source: Hasbro/Mattel
Source: Hasbro/Mattel
The collaboration marks the first time the two iconic brands have come together, combining Monopoly’s legacy of strategic gameplay with Hot Wheels’ long history of speed and design. The new collectible is designed to resonate with fans across multiple generations who grew up with both properties.
“For 90 years, Monopoly fans have raced around the board, collected $200, and dreamed of landing on Boardwalk first,” says Brian Baker, SVP of board games, Nerf and Play-Doh at Hasbro. “Now, thanks to Hot Wheels, our iconic Race Car token is hitting the fast lane. The Hot Wheels Pass ‘N Go collectible is a mash-up of speed, strategy, and fun that brings together two legendary play experiences for fans of every generation.”
This launch continues the momentum of Hasbro and Mattel’s ongoing licensing partnership, which has already produced crossover items such as Hot Wheels Transformers, Masters of the Universe Transformers, UNO Flip Transformers, and Play-Doh Barbie. By bringing together two of the most recognizable names in play, the Hot Wheels Pass ‘N Go car underscores the companies’ commitment to innovation through collaboration.
The collectible races into stores through major retailers November 1.
