Spin Master enters a partnership with global retail brand Miniso to expand its Toca Boca brand. Next year, Toca Boca will connect to fans through an exclusive lifestyle collection.Â
Founded in 2011, Toca Boca is a Swedish-based digital games studio owned by Spin Master. Toca Boca encourages kids to create playful experiences with the freedom to be themselves. The studio’s award-winning app has garnered more than 1.1 billion downloads worldwide and boasts nearly 60 million monthly active players.Â
Launching May 1, 2026, this Miniso collaboration will feature a wide range of lifestyle products. This capsule includes plush, collectibles, tech accessories, and stationery items. The Toca Boca line will be available in more than 200 Miniso locations nationwide.Â
In-store experiences complement the campaign. Consumers across the U.S. can expect life-size character cutouts, dynamic window displays, endcaps, and a membership email campaign.Â
“Miniso’s incredible reach and unique retail experience make it the perfect partner to bring the playful, free-spirited world of Toca Boca to life. Our debut collection allows fans to be as creative off-screen as they are on-screen, blending imagination and playfulness while also staying true to Toca Boca’s mission of giving tweens endless ways to express themselves,” says Maryellen Zarakas, SVP, Global Consumer Products & Franchise Development, Spin Master.
To learn more about Toca Boca, visit tocaboca.com.
