Hasbro has entered into a licensing agreement with OrangeOnions, the toy and apparel manufacturer. The collaboration will result in a range of products featuring iconic Hasbro brands in time for the holiday season.
Under the agreement, OrangeOnions will produce its well-known Blankie Besties and patent-pending Snugibles featuring Hasbro brands. Blankie Besties is a two-in-one product in which stuffed animals turn into blankets, while Snugibles is a plush toy that transforms into a wearable blanket hoodie for kids and adults.
Both products will feature brands such as My Little Pony, Transformers, Peppa Pig, Mr. Potato Head, Monopoly, and more. The company aims to create play experiences that resonate with adults and collectors as well as kids.
“This collaboration allows us to bring a fresh spin to loved characters, and we can’t wait for fans to see the result,” says Dovi Kutoff, CEO of OrangeOnions.
For sneak peeks and updates regarding the 2023 holiday collection, visit OrangeOnions’ Facebook or Hasbro’s Instagram, Facebook, and X, formerly known as Twitter.
