There is less than one week left until the doors of the San Diego Convention Center open up for Comic-Con International: San Diego (SDCC). Hasbro is planning for a massive show, including a huge booth, several panels, events, and exclusives.
This year’s booth, which was designed by Tom Whalen even includes a second story designed for live interviews. The booth includes an immersive space for Hasbro Pulse featuring characters, photo ops, and more; the Hasbro Pulse Toy Store, which will feature all of the company’s exclusives and other hot collectibles; an experiential area including demos of Robosen’s Transformers robots, first-chance looks at upcoming toys, a section to design your own G.I. Joe file card, and more; and a Fanstreaming Studio hosted by Toy Hunter’s Jordan Hembrough, which will feature interviews with Hasbro legends. Arcade1Up will also be showcasing the Marvel vs Capcom 2 X-Men ‘97 Edition Deluxe Arcade Machine and The Infinity Game Board.
We are thrilled to return to 2024 San Diego Comic-Con with an evolved booth design and even more exhilarating experiences for our fans. This year, we are particularly excited to celebrate our upcoming film, Transformers One, and bring an immersive and interactive showcase that will truly spotlight the creativity and innovation behind our iconic brands. We can’t wait to reveal fan-favorite products from Beyblade, Transformers, G.I Joe, and more to create countless unforgettable memories alongside our dedicated fanbase.
Hasbro is showing off four exclusives at SDCC this year. The G.I. Joe Classified Series 130 Cobra Commander (Once a Man) is inspired by the character’s mutated appearance in G.I. Joe: The Movie and features tons of accessories, including alternate hands and a head, weapons, a backpack, and Cobra Commander’s primitive snake form. Death’s Head is joining Marvel Legends Series, with a figure that comes with six accessories and a retro collector card. Star Wars: The Black Series collectors must grab the Darth Maul & Sith Speeder figure set, which also comes with a spy droid, Maul’s iconic lightsaber, and other accessories. Hasbro is rounding off its SDCC exclusives with the Transformers Legacy United Voyager Class Fractured Friendship 2-Pack, which includes Orion Pax and Megatron, both of which can fully transform and come with weapons and other accessories.
To shop Hasbro’s exclusive for the show this year, fans must sign up for a time slot at the Hasbro Pulse Toy Store through the San Diego Comic-Con Exclusives Portal. If fans can’t snag the collectibles at the show, limited amounts will also be available at hasbropulse.com after the show.
Hasbro and its brands will also be featured in tons of panels throughout the event. On Thursday, July 25, Paramount Animation and Hasbro will hold a panel and exclusive footage presentation in Hall H for Transformers One featuring Chris Hemsworth, Brian Tyree Henry, Keegan-Michael Key, and more. Later in the day, Hasbro’s G.I. Joe development team is doing a live launch for the new Classified Series HasLab project, more product news, preorder launches, and more.
G.I. Joe Classified Series 130 Cobra Commander (Once a Man) | Source: Hasbro
Marvel Legends Series Death's Head | Source: Hasbro
Star Wars: The Black Series Darth Maul Sith Speeder | Source: Hasbro
Transformers Legacy United Voyager Class Fractured Friendship 2-Pack | Source: Hasbro
On Friday, July 26, Hasbro will host panels for Marvel Legends, Transformers, and Star Wars, including Q&As, upcoming products, and more. The Mighty Morphin Power Rangers: Across the Morphin Grid panel will cover the end of Boom! Studios Power Rangers universe, including a sneak peek at the final issues of the saga, and features Melissa Flores, writer of the Darkest Hour event; Ryan Parrott, Power Rangers writing legend; Amy Jo Johnson, the original Pink Ranger; and Walter Jones, the original Black Ranger. The Transformers & G.I. Joe: The Energon Universe is Here panel will be all about the Transformers, G.I. Joe, and Void Rivals comics and feature appearances from the writers and other VIPs.
On Saturday, July 27, Wizards of the Coast is celebrating 50 years of Dungeons and Dragons with a panel from toy industry experts as they discuss how D&D has stayed on top of pop culture recently along with new editions and book releases. Later in the day, Magic: The Gathering head designer Mark Rosewater will talk about the making of the popular game, reveal new cards, and chat with the audience.
Hasbro is wrapping up its panel coverage on Sunday with a panel for Dungeons & Dragons: The Twenty-Sided Tavern, the off-Broadway theatrical experience that brings the iconic game to the stage. The panel will feature co-creators David Carpenter and Sarah Davis Reynolds, designer KC McGeorge, and other special guests.
Outside of the convention center, Hasbro will be putting on two pop-up events for fans who need a break from the bustle of the show. Blades of Glory is Hasbro’s Beyblade X event at Bards & Cards at 936 5th Ave. on Saturday, July 27. The event will feature three eight-person tournaments at 3 p.m., 5 p.m., and 7 p.m. where players can duke it out using all sorts of Beyblade X products.
Hasbro will also be hosting a Dungeons & Dragons 50th anniversary pop-up event at Super7’s San Diego store at 701 8th Ave. The event will include an immersive fantasy experience featuring exclusive Super7 x D&D toys, apparel, accessories, and more.
Hasbro’s booth at SDCC this year is No. 3213. The booth is next to the Star Wars pavilion, Mattel Creations, LEGO, and other SDCC hot spots.
