Hasbro, TOMS Ink Multiyear Partnership for Footwear, Apparel, and Eyewear

Hasbro Inc. and TOMS inked a three year deal to develop and launch products inspired by brands in the Hasbro portfolio.

Transformers, My Little Pony, Power Rangers, Tonka, Monopoly, Candy Land, and others will be featured in collections of footwear, eyewear, and apparel items for men, women, and kids. The first wave of Hasbro x TOMS collaborations will hit stores in fall 2020. Products will be sold through footwear specialty retailers and the TOMS website.

“We’re thrilled to work with TOMS to provide fans of all ages a new way to engage with the Hasbro brands they love,” says Casey Collins, general manager and senior vice president, entertainment and licensing at Hasbro. “We know that our fans will appreciate the quality and care that TOMS takes in the development of each of their designs, and we can’t wait to see people everywhere wearing the Hasbro x TOMS collaboration!”

TOMS is known for its philanthropic efforts, which have included giving shoes, sight, water, and impact grants to millions worldwide. The company will continue its One for One initiative, providing one pair of new shoes to a child in need with every purchase from the Hasbro x TOMS collection.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.