Hasbro, Universal Reveal Transformers x Back to the Future Collaboration

Source: Hasbro/The Toy Book

Great Scott!

The Back to the Future 35th Anniversary celebration continues with the first-ever Transformers x Back to the Future (BTTF) collaboration.

Hasbro, Universal Brand Development, and Amblin Entertainment introduced a time-traveling Transformers Autobot character named Gigawatt. The 5.5-inch “robot in disguise” transforms into the iconic DeLorean Time Machine in 17 steps. The toy includes a blaster and whip antennae accessories and features movie-inspired details including Doc Brown-style goggles, a flux capacitor chest piece, and time circuits. The gull-wing doors open and kids can rotate the wheels from vertical to horizontal to produce the 1985 hover conversion as seen at the end of the film.

Autobot Gigawatt | Source: Hasbro/The Toy Book

Related: Universal’s Back to the Future Celebrates 35 Years of Time Travelling Fun

Transformers Collaborative is a line of mash-ups that began last year with Transformers x Ghostbusters. Like that first collaborative effort, Transformers x BTTF will come complete with a narrative story told through IDW. Transformers/Back to the Future is a four-part comic book miniseries that posits a timeline in which Marty McFly returns to Hill Valley, California, circa 1985 to discover that Doc Brown’s Time Machine has attracted the attention of the Decepticons!

Gigawatt launched today with just 1,985 limited-edition pieces being sold exclusively through walmart.com.

A variant release will be available beginning Oct. 1 via Hasbro Pulse and select retailers just as the first issue of the comic book hits stores.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.